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95 results for 'Shane Joseph'

Seeking fame and protecting privacy online

By Shane Joseph, published on Jul 24, 2012

The social media enthusiast lives in a parallel universe: on the one hand he is isolated from human contact by being totally focussed on his PC, tablet or mobile device, thumbing away to an equally anonymous community of friends, on the other his life is now a public one where every photo, joke, threat, bias, peeve and airport check-in is on display to the whole world.

Social media seems to be a panacea to our continuing spiral inward from community towards individuality and the resulting need to be noticed from among the crowd. For it really is about the “I” isn’t it? At the extreme... (more)

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Reframing the definition of “Writer”

By Shane Joseph, published on Jul 3, 2012

I was asked to provide a motivational talk to a group of writers recently. Me? A guy who hangs between feast and famine (mostly famine) in his writer’s journey, and who self-medicates daily on the Bob Marley oldie, “Don’t worry, about a thing. Cause every little thing’s gonna be all right, yo!”

I thought I was being set up for a fall and began to panic, looking for my three little birds—even one would do, I prayed. Then I said to myself, “Wait a minute, son – you got into this gig willingly, no one asked you to be a writer. Besides, others have endured worst fates.” Let’s see:1. Rebelais,... (more)

Tags: writer, romantic, definition, presentation, reframing

Social Marketing = Viral Book Sales? Think again!

By Shane Joseph, published on Jun 15, 2012

As my follower count in the social media universe rises by the ‘000’s, I am wondering what that does in terms of expanding the number of buyers for the products I have on tap – i.e. my books. There is no exact 1:1 correlation of followers to buyers. There is not even a 100:1 correlation. And if I am the only one facing this issue, then I must have a problem with my marketing message, or my books suck, or else others in my situation are keeping mum.Here are some of my observations on book marketing in the social media universe (and I would welcome any thoughts to the contrary):

1) We... (more)

Tags: facebook, twitter, social, book, marketing, viral, content, sales, curated, writers.

Our Canadian Spring Uprising

By Shane Joseph, published on May 29, 2012

We recently celebrated 100 days of student unrest in Quebec over increases in tuition fees in that province. At first I did not pay much attention. No one takes a price increase lying down, I figured, one has to question it, raise a fuss and hope that the price-increaser backs down. But when this protest got ugly with street demonstrations, destroyed public property, Molotov cocktails, tear gas, mass arrests, draconian legislative changes, the provincial government being pushed to the brink, and more than just students joining in the demonstrations, I started to take notice.

Was this... (more)

Tags: government, spring, arab, canadian, hikes, montreal, quebec, student, tuition, universities, unrest

Giving it away for free. Why?

By Shane Joseph, published on May 11, 2012

I am inundated by new writers offering me free e-content these days. “Download my book for free!” And this has led me to realize why the traditional world of publishing, that is, those who try to make a living out of this business, have circled the wagons on their industry.

It is almost a given these days that a new writer has to self-publish his book and give away the e-book version for free. Some say that you have to give away three free for every one sold at $0.99. That is less than 25 cents per copy. How long will that take before you amass the minimum required to receive your first... (more)

Tags: writer, publishing, book, value, free, online, e-book, $0.99, exchange, freebie, minimum, salinger, trade

I must be the world’s worst target for advertizing

By Shane Joseph, published on Apr 29, 2012

I must be the world’s worst target for advertizing. And yet I am in the prime demographic of those supposedly with high disposable income, in their mid fifties, who are empty nesters etc. And if I am the worst target, are others in my cohort becoming, like me, deaf and blind to advertizing?

Okay, here’s what I do: I skip through the daily newspaper, reading only the headlines (conditioned by Twitter, of course), pausing only at a few to read further if they interest me. I do not notice the adverts, especially the full page glossy ones that act like warning lights for me to skip to the... (more)

Tags: twitter, corporations, wants, needs, ads, advertizers, advertizing, worst.

The Age of Opinion

By Shane Joseph, published on Apr 15, 2012

In previous blog posts, I had categorized our present age variously as the age of fear, the age of personality, the age of the artist and now I am going to add a fourth: the age of opinion.

We have always had opinions but many of us have not been able to express them in past eras. This was for many reasons: some of our predecessors could not articulate opinions due to a lack of education and a lack of access to channels or communication tools; some of us were censured for our opinions with punishments as harsh as jail or death; some of us preferred to keep our opinions to ourselves as... (more)

Tags: facebook, age, media, social, opinion, online, buttons, persona

Newer Archetypes in Modern Literature

By Shane Joseph, published on Apr 2, 2012

When I went to writing school, not too long ago, there were sixteen hero archetypes, eight for men and eight for women. Let’s see if I can list them:Eight Hero Archetypes / Eight Heroine ArchetypesThe Chief / The BossThe Bad Boy / The SeductressThe Best Friend / The Spunky KidThe Charmer / The Free SpiritThe Lost Soul / The WaifThe Professor / The LibrarianThe Swashbuckler / The CrusaderThe Warrior / The Nurturer

I think we have to add some more from our present world. How about the following who have achieved heroic status or cult following: the serial killer,... (more)

Tags: hero, heroine, sixteen, archetypes, lost soul, master archetype, serial, eight

Citizen Journalism vs. Traditional Journalism

By Shane Joseph, published on Mar 15, 2012

I have been following this ongoing debate as to whether free journalistic content on the Internet and real-time amateur photos uploaded from the world’s flashpoints will outpace traditional journalism. No, say the traditionalists: our investigative journalists go deep and cover many viewpoints. Wrong, say the citizen journalists: our information is current and we have no profit motive behind it. We are impartial, counter the traditionalists. You are paid by advertisers, so you have to be politically correct, say the rebels. Our personnel risk their lives in the world’s hotspots and many of... (more)

Tags: journalism, writer, citizen, journalist, internet 2.0, traditional, traditionalist

We will work until we die!

By Shane Joseph, published on Feb 28, 2012

When I lived in a developing country in Asia many years ago, I looked towards the developed West and was wrapped in envy and a sense of inadequacy. Middle class westerners had plenty of material goods, excellent physical infrastructure, plentiful jobs, rules of conduct that were respected, guaranteed incomes, predictable lifestyles, excellent healthcare and a sense of entitlement that the world and their governments owed them a good quality of life. I felt shafted. In my part of the world we had import bans, shortages of most goods, local industry not worth talking about, corrupt governments,... (more)

Tags: healthcare, government, work, wisdom, infrastructure, west, seven, east, pillars

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