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It’s nearly impossible to market anything to teenagers in the same way you would to their parents. Teenagers live in their own world, and have their own unique interests and concerns.
You may feel inclined to launch a campaign that’s ‘on-trend’ but that won’t always work either. You need to strike the right balance between value and interest if you want to inspire today’s teenagers to become your customers.
Here are five of the biggest mistakes you should avoid when marketing to teenagers.
1. You don’t collaborate with them
Who knows teenagers better than other... (more)
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