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Friday, November 24, 2017

113 results for 'BusinessLife'

The Book: Dusting Up Another Memory

By BusinessLife, published on Sep 18, 2010

If you have young children, you may spend some portion of your Saturdays getting chores done as a family. As my 13-year-old son was dusting my bureau, he came across a hand-held mirror of mine that I received as a child. My son thought the design was really fascinating because it was so detailed. He read along the side that the design was 'hand decorated.' And in an instant, time seemed to shift back more than 30 years ago as I listened to my mother share the story once again about how I had received my own sterling silver pattern that included this hand-held mirror. When I was little... (more)

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Social Media: What Is It ? - PART TWO

By BusinessLife, published on Sep 17, 2010

In PART ONE of this 3-part series on Social Media, you had the opportunity to consider how well you understood social media by reviewing a list of 10 questions.

In PART TWO, here are the first five questions with their accompanying answers.

1. What is the definition of 'social media?'

Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. Andreas Kaplan and Michael Haenlein define social media as "a group... (more)

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Poor Communication Is Like A Smoking Gun

By BusinessLife, published on Sep 16, 2010

In a North Carolina community, an everyday afternoon ended in tragedy. And the incident that took place was made even more disturbing by the poor communication provided by the community management.

No matter where you are or what you do, clear communication is everything. It is imperative, both in business and personal situations. And on this particular day, clear communication was nowhere to be found. The community management team provided the following letter to alert all residents of what took place. The community name and the name of the manager has been removed. Typos and inaccuracies... (more)

Tags: gillean smith, gun safety, children and guns, poor communication, community confusion, how to communicate a crisis, how not to communicate a crisis

How Can You Build A Stronger Bottom Line?

By BusinessLife, published on Sep 15, 2010

Being smart about business means being smart about all aspects of business, including who you hire and keeping your employees connected to the bottom line. One objective to business success is to consider your employees as the bottom line.

While these economic times make it an “employer’s market,” this does not mean you want to take advantage of your employees or new hires, those you need to grow your business. You have to stay connected with your staff and allow them to share what’s working and what your employees consider stumbling blocks to get their jobs done effectively.... (more)

Tags: business, gillean smith, build your bottom line, better business, stronger bottom line, two way communication leads to strong bottom line

New Business Materials: Design With Your Client In Mind

By BusinessLife, published on Sep 15, 2010

If you have a business, you have a brand. Whether the target markets you want as customers know your brand and what it represents requires strategic thinking, target market research and a visual connection of what your business offers and what your target market feels they “must have.”

Surely you have heard, “you can’t be all things to all people.” Whether you want to provide all the products and services for the clients you wish to serve, most likely smart business decision makers are like smart shoppers. These folks want the very best but are willing to shop around to get the... (more)

Tags: business, gillean smith, new business collateral, new business materials, creative collateral

Test Your Readiness To Purchase or Sell Social Media

By BusinessLife, published on Sep 15, 2010

Social media has a lot to offer your current clients and those on your radar as well. But selling social media takes more than having a Facebook and Twitter account while commenting on a blog or two.

On the other hand, in this economy as a buyer, there are many who want to be able to sell whatever is of interest and need. Specifically, there are an endless supply of marketing and advertising agencies available, as well as those who may be misrepresenting themselves by offering to develop and design such things as a professional website for $399.

This list of questions is meant... (more)

Tags: social media, gillean smith, growing business, grow business, growing your business strategically, http://gilleansmith.wordpress.com/

The Book: Two Chapters Complete and a Dedication In Hand

By BusinessLife, published on Sep 15, 2010

It’s probably fair to say that most everyone wants to feel loved. I think "feeling loved" has been on my own ‘to do’ list for most of my life. And sure enough, I got there and can’t describe how much I love my two sons.

Writing this book about so many extraordinary events that have taken place in my life, both good and horrific continues to be a struggle with every word that I add. I am already beginning to learn how challenging this is going to be to offer such blunt truths for you and anyone else to read about how many times I feel someone stole my voice.

You need to understand... (more)

Tags: white house, memoirs, gillean smith, the book, merriman smith, find your voice, the pain of writing

The Book: Chapter Three & General Stanley McChrystal

By BusinessLife, published on Sep 15, 2010

I seem to be stuck in time and am having trouble moving past chapter two of my book and into chapter three. When everything happened to General Stanley McChrystal I felt like I was swallowed into a time warp tossing me back to 1972.

After my mother lost my father it was some time before she brought someone else into her life in a romantic way. When she did, it was General McChrystal’s father who ended up being my stepfather. He had many children of his own already. I spent time knowing three of them, one which is now General McChrystal.

Of course at that time, he was attending... (more)

Tags: mcchrystal, general mcchrystal, gillean smith, general stanley mcchrystal, the book, writing a book

The Reason For Writing? The Truth Will Set You Free.

By BusinessLife, published on Sep 14, 2010

When writing this book, well, all I can tell you is that my short stories come by way of memories cut by shards of glass. One minute life is happening as normal and the next a flood of memories or one single incident walks in front of me from the past as if it were literally happening all over again.

I do spend time writing about specific events that include visiting the White House, shaking hands with a U.S. President and growing up with no family for most of my life. I suppose in my instance, writing my story is not an easy task. And being asked time and time again why I would... (more)

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"Edutainment" Brings Business Success"

By BusinessLife, published on Sep 14, 2010

For many in the advertising and marketing world, the word ‘edutainment’ is nothing new. Focused on growing business for clients, agency executives use the word “edutainment” to mean educating in an entertaining and engaging way. But if you haven’t heard of “edutainment” before, the word can be traced as far back as 1948 by The Walt Disney Company to describe the True Life Adventure series. (Source: wikipedia.org)

Edutainment has been a strategy used as part of many a marketing plan. Today, it’s making a comeback through social media. Think about it. The very communication tools... (more)

Tags: business, gillean smith, new business, winning business, bottom line growth, bottom line success

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