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25 results for 'Allison Way'

A Woman's Best Friend

By Allison Way, published on Sep 16, 2011

It’s been stated notoriously that a dog is a man’s best friend.

But what’s a woman’s best friend?

Is it her make-up, allowing her to feel beautiful, refreshed, sophisticated, and (sometimes) a little over-the-top?

Is it her clothes, filling her closet with colorful threads, knock-out shoes and sparkling dresses?

Or is it her beloved purse, holding her most prized possessions like her wallet, her pocket mirror and of course, a breath mint or two?

Of course not. In fact, a woman’s best friend is not a material item at all. Instead, a woman’s best friend is... (more)

Tags: women empowerment, treasure you, pat smith, emmitt smith, mompreneurs

8 Ways to Find Your Biggest Competitors

By Allison Way, published on Jun 1, 2011

They’re out there—and they may be watching you. It’s your competitors, and they’re just as hungry for customers as you are. But what tools should you use to find them? A simple Google search won’t cut it anymore. Here are 10 tips to use when researching your competitors:

1. Research Online

This seems like a no-brainer. But like we mentioned earlier, a simple Google search won’t quite cut it. It’s more beneficial to use all of the online resources that are available—not just Google. Use other search sites like SpyFu, Google Trends or Google Alerts. Even better—use all three.

... (more)

Tags: business, entrepreneurship, entrepreneurs, startups, competition, competitors

10 Questions to Ask Yourself Before Blogging

By Allison Way, published on Apr 27, 2011

I’m going to spend hours coming up with content. I don’t have the time or patience for a blog. Blogs won’t generate revenue. Blogging is for new, techy companies. Sound familiar? There are a million reasons as to why startups and established businesses shy away from entering the blogosphere. But in all honesty, the entrepreneurs, small business owners, and CEOs who tell themselves that blogs aren’t worth it couldn’t be more wrong.

Blogs allow for relevant, newsworthy and interesting content to be displayed on your site. Blogs increase the traffic to your website and help you... (more)

Tags: blogging, start a blog, how do i blog

Top 10 Tips for Business Etiquette While Dining

By Allison Way, published on Apr 18, 2011

Fast-food restaurants. Drive-thru Starbucks. Go-Gurt. Hot Pockets. Eating meals has turned into a fast-paced, diverse, and multi-tasking activity in America. But just because the speed has picked up, doesn't mean that we have to eat like we're in a hotdog eating competition at all times.

Here are our top 10 tips for business etiquette while eating. A special thanks to Colleen A. Rickenbacher, author of Be On Your Best Business Behavior. She truly is the queen of business etiquette.

1. Bread on the left, drinks on the right. To remember this, make "okay" signs with both... (more)

Tags: starbucks, business etiquette, business dining, table manners, go-gurt

5 Tips to Successful Bootstrapping

By Allison Way, published on Apr 12, 2011

In a less-than-perfect economy, it’s hard to get the startup financing that you may need. There are many ways to raise capital; angel investors, venture capitalists, friends and family, debt financing, and finally...bootstrapping.

Wikipedia defines bootstrapping as “a self-sustaining process that proceeds without external help.” When an entrepreneur uses this tactic to raise startup capital, he is pulling himself up by his bootstraps, digging into his own personal finances, and utilizing his savings account in order to launch a business. Here are five easy steps that any entrepreneur... (more)

Tags: entrepreneurs, funding, bootstrapping, startup funding, fund a business, bootstrap a business

Top 5 Characteristics of the Perfect Company Logo

By Allison Way, published on Apr 6, 2011

You’ve got your business plan. You’ve got your business name. You may even have your first client. But do you have the right logo for your business? A great logo is one that is adaptable, memorable, and most importantly, simple. To find out if the logo that you’re putting out there will be effective for your business, pay attention to these five characteristics that make logos great.

1. Simple

Great logos are simple logos. The best company logos out there are the ones that people can understand the moment they see them. The simpler a logo is, the more it will be remembered... (more)

Tags: marketing, entrepreneurship, branding, startup, company logo, great logo

What Is Coopetition?

By Allison Way, published on Mar 25, 2011

Don’t compete, cooperate. It’s a new business strategy that is sweeping the entrepreneurial and startup world. Instead of focusing on beating out the competition, entrepreneurs have begun to work with their competitors, rather than against them. But why? And how can you do it effectively?

What is coopetition?

Coopetition is a neologism coined to describe cooperative competition. Coopetition happens when companies work together for parts of their business where they do not believe they have competitive advantage and where they believe they can share common costs. Entrepreneurs,... (more)

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5 Ways to Become Everyone's Favorite Coworker

By Allison Way, published on Mar 10, 2011

So you love the coworking environment. But are you a good fit for a coworking space? Within a collaborative office space, every worker has to get along in order to create a productive ambience. So what can you do to become a better coworker? Read the five tips below and you’ll easily become one of the most-liked guys in the office…maybe.

1. Respect the space

Coworking is all about sharing a space. Therefore, the space that you are working in belongs to everybody in it. It’s important to treat a coworking space with respect. Because when you respect the space, others will... (more)

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10 Tips for an Effective Pitch

By Allison Way, published on Mar 3, 2011

Looking for a quick and easy way to enhance your pitch to investors? Look no further than these 10 tips. Then, be sure to check out our guideline to creating the perfect pitch. You’ll be starting up a business in no time!

1. Introduce everyone in the room: Make sure that you are familiar with each investor’s bio, especially if it is easily-accessible on the web. Ask the investors and the people sitting in on the pitch to introduce themselves. It helps to establish who is the most important to make eye contact with and what style of pitch to focus on.

2. Don’t act like a... (more)

Tags: investing, entrepreneurship, investors, funding, pitch, venture capital

How to Dress for Your Business

By Allison Way, published on Feb 24, 2011

It’s a difficult question to ask yourself every morning: What should I wear to work? And while some professionals dig through their closets, tossing article after article of clothing behind them, others simply throw on a dirty pair of sweatpants and shove off to work. But are you dressing appropriately for your business, or are a victim of What Not to Wear? With these 5 tips, you will be able to determine how your small business should present itself in terms of clothing—some of the tips may surprise you!

1. Set the Standard

Jeans or slacks? Business casual or business professional?... (more)

Tags: small business, entrepreneurship, business casual, what not to wear, office attire

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