For many, part of enjoying the weekend and turning your mind away from work is to turn on the tube to catch some great sports including the NBA semi finals.
However, to many watching the game or actually being in the crowd cheering for Oklahoma City or Dallas, it may have been confusing knowing who was supposed to be cheering for whom.
That's because the t-shirts worn by almost every fan at the game were blue.
But the color wasn't just any blue. From TV screens at local sports bars to homes all across the U.S., the blue t-shirts that read, "Thunder Pride" actually matched the blue basketball jerseys worn by the opposing team, the Dallas Mavericks.
Typically, during the semi-finals, those who attend the game often receive free items such as rally towels or, in this case t-shirts to fill the visual scene with nothing but home team colors.
This continues to be a great business strategy and guerilla marketing tactic to get the crowd united and 'into' the game and even provide a boost to the players who see their color anywhere they look throughout in the stands.
However, it appears that the guerilla marketing fell flat when someone made the choice of blue shirts instead of white t-shirts to hand out.