Wednesday, December 12, 2018

Ready To Turn Up 'The Broo?'

Example of a S.W.O.T. Analysis

More Page Views? Higher Blog Rankings? Get Ready to SWOT!

It's exciting to read so much chatter and talk about Broo, what it was, what it is and what is wanted from the talented pool of writers who share their stories, their thoughts, opinions and their hearts.

One thing is certain. With so much talk about increasing page views and site rankings for writers' blogs, it makes sense to work together to increase traffic for The Broo, passing along the readership to the writers who offer a plethora of materials and subject matter to keep even the most finicky reader clicking to view one article after another.

At the end of our efforts will be a strategically-sound marketing plan that all of you, the writers can choose to support or not, with the intent to grow traffic and readership, bringing increased page views and blog rankings to all Broo members.

So, let's get started.


Develop a S.W.O.T. analysis. What do you like? What works? What doesn't work? What have you seen elsewhere that could prove to increase readership here at The Broo?

Take a moment and use the comment area to provide your thoughts that will develop a comprehensive S.W.O.T. analysis. Please be sure to provide the good, the bad and the ugly. There is no goal to point fingers or attack anyone. But there is no reason to hide an area that clearly needs addressing and changing/improving based on your experience and/or knowledge here at The Broo and as a blogger, writer and reader.


List the best features, qualities and assets that keep you and your friends coming back to Broo.


List what you see as a weakness or something that stands in the way of Broo becoming more successful.


Write down what you consider as an opportunity to help grow readership for The Broo and its writers. Include things that are a part of Broo today but could be used in a more effective way or things you consider strengths found on similar sites (Broo's competition).


List what you see as something that could harm Broo's readership or continued growth if whatever 'it' is stays the way it is OR is not stopped or changed.


Make sure to read what has been posted in all comments above you so that you can be sure to include items that have not been shared thus far. All information will be compiled to build one detailed S.W.O.T. analysis with other research and findings to provide a "First Draft" of a marketing plan.

If you have an opinion, it's time to share it.

About the Writer

BusinessLife is a writer for BrooWaha. For more information, visit the writer's website.
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6 comments on Ready To Turn Up 'The Broo?'

Log In To Vote   Score: 3
By BusinessLife on November 05, 2010 at 02:58 pm


-Talented writers

-Nice format/look for an online newspaper

-Members/writers offer constructive criticism, generous comments and strong opinions without attacking the writer.


-All published articles are not reviewed and corrected for spelling errors and grammar issues.

-Communication with management is not always available on a timely basis, with days going by and no communication about a question/concern.

-The name of the newspaper is BrooWaha. Majority of members seem to call it Broo. Is there any value in continuing with the full name?

-There is no way to save messages one writer/member sends to another.


-Increased readership can happen, which builds Broo, as a whole with increased page views and increased ranking.

-Increased readership/ranking provides realistic opportunities to contact businesses about being advertisers on Broo.


-Has a nasty past/history with Reno Broo

-Former Reno members and possibly others have blamed new ownership as a reason why Broo is not successful ranking wise and page view wise.

-Accusations of changing words in an article that have nothing to do with typos is still online to read.

-Personal attacks happen on and off again.

-A strange personal attack appears to be a part of a published article, which may have needed to be screened and edited prior to publishing. (The comment could be a joke between writers, however.)

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Log In To Vote   Score: 2
By Libdrone on November 05, 2010 at 11:16 pm


--a highly talented group of contributors

--a fairly deep library of published articles

--good and growing traffic


--lack of openess. It is rarely clear who is really in charge. At times different members of management respond to complaints or situations. And other times no one does

--a group of dissatisfied users who often work to undermine management and create dissent and division among the membership


--it seems to me possible to focus members on learning to promote their articles and I believe that this could result in significant traffic increases, particularly as authors create fan bases who return regularly to see what they have written

--better management could greatly increase participation and enthusiasm


--I believe that some way needs to be found to make peace with the dissatisfied Reno crew. At one time I thought that I could by writing about the situation make that happen. I stopped when it became clear to me that I was reaching neither side with my articles

--if problems already identified up thread (including lack of consistent copy-editing, lack of openess, etc) do not get corrected within a reasonable length of time these issues will tend to decrease participation which of course will definitely impeded traffic and other signs of growth

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Log In To Vote   Score: 2
By BusinessLife on November 06, 2010 at 01:16 pm

From newsroom chats and these comments, I am starting to see some patterns. Keep your feedback and opinions coming. Objective information makes for the best findings to prepare a strategically-sound marketing plan!!

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Log In To Vote   Score: 1
By Glenn T on November 09, 2010 at 03:50 pm

BL - per your request...

Broo needs to add COLUMNS & COLUMNISTS to it's "Back Page" or even its own section. Broo is lacking the "personality" it had, and while every newspaper (or other news source) has its basic, stock news - it REALLY gains it's loyal readership through it's opinion/personality pieces (ask Fox News, CNN, and MSNBC how this works).

There are 10-12 top writers here that could definitely support their own column - and I know Jen & Tonic, Bill Friday and myself are already writing our own, separate blogs. Why not capture that here? Writers want an opportunity to brand themselves - and not simply be lumped in with the unwashed masses who submit a piece every six months.

Until they do this - Broo will always be an ancillary place to publish your work.

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Log In To Vote   Score: 1
By BusinessLife on November 17, 2010 at 05:10 pm

Hurricane Dean: I look forward to your feedback. You're always a good source of information. Much thanks.

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Log In To Vote   Score: 1
By BusinessLife on November 22, 2010 at 01:39 pm

If you have any input, please let me hear from you. I am working on part one of four articles based on the feedback received either here or sent directly to my email.



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