It's exciting to read so much chatter and talk about Broo, what it was, what it is and what is wanted from the talented pool of writers who share their stories, their thoughts, opinions and their hearts.
One thing is certain. With so much talk about increasing page views and site rankings for writers' blogs, it makes sense to work together to increase traffic for The Broo, passing along the readership to the writers who offer a plethora of materials and subject matter to keep even the most finicky reader clicking to view one article after another.
At the end of our efforts will be a strategically-sound marketing plan that all of you, the writers can choose to support or not, with the intent to grow traffic and readership, bringing increased page views and blog rankings to all Broo members.
So, let's get started.
Develop a S.W.O.T. analysis. What do you like? What works? What doesn't work? What have you seen elsewhere that could prove to increase readership here at The Broo?
Take a moment and use the comment area to provide your thoughts that will develop a comprehensive S.W.O.T. analysis. Please be sure to provide the good, the bad and the ugly. There is no goal to point fingers or attack anyone. But there is no reason to hide an area that clearly needs addressing and changing/improving based on your experience and/or knowledge here at The Broo and as a blogger, writer and reader.
List the best features, qualities and assets that keep you and your friends coming back to Broo.
List what you see as a weakness or something that stands in the way of Broo becoming more successful.
Write down what you consider as an opportunity to help grow readership for The Broo and its writers. Include things that are a part of Broo today but could be used in a more effective way or things you consider strengths found on similar sites (Broo's competition).
List what you see as something that could harm Broo's readership or continued growth if whatever 'it' is stays the way it is OR is not stopped or changed.
Make sure to read what has been posted in all comments above you so that you can be sure to include items that have not been shared thus far. All information will be compiled to build one detailed S.W.O.T. analysis with other research and findings to provide a "First Draft" of a marketing plan.
If you have an opinion, it's time to share it.