A few months ago, BusinessLife posted a classified ad on the BrooWaha Back Page, titled "A New Business Plan Available & Customized for You." Being curious, I replied to her offer and just as she had promised, within a day I received a detailed message, laying out in a succinct manner, a clear path and vision for BrooWaha.
The valuable lesson, or take-away is that:
1-We are all connected at degrees far fewer than we may realize here at BrooWaha
2-"The Broo Community," is a smaller part of the larger Internet community giving you access to quality resources we, as a group and individually have yet to fully explore
3-The variety of developed skills and knowledge and wisdom among our community may hold the key to the next evolution of "The Broo"
The truth is, together, as a community we are able to assist each other in reaching our individual goals, far more effectively, and efficiently than we would alone.
Many of us were taught that the business world operates using a zero-sum game. This means that when one side wins the other side must lose. However, zero-sum game thinking has run its course. Some still play the game of life and business this way. To some, there must be a winner and a loser. Unfortunately for them, this view of business and life is almost, if not totally extinct.
Today's business world has new rules and new paradigms. The business world runs on what it can create in a united effort. The goal is to join forces, and together, create something even more valuable than was initially available. In business, the term frequently used for this is "synergy." However, it is not a simple formula of 1 + 1 = > 2. Creationism in business is far more than putting two things together whose value is greater than the same two when separated.
Creationism in business is a way of being. It is how you develop your business relationships and continue meaningful, two-way communication with your partners, employees and customers. It is not a buzz word used to impress a point. It is a shift in the way we think about business and the importance of the human element when it comes to reaching success.
BusinessLife is one of the people on BrooWaha who "walks her talk" and lives in a state of creation. In the past, someone posting a classified saying, "I'll analyze your business for free," certainly was thinking, "bite on this and I win." BusinessLife didn't post the classified with any hidden agenda. She is genuinely interested in helping other people in their businesses and their personal lives.
She has a level of consciousness and caring that has grown past that of someone who plays zero sum games. She cares about the ecology of outcome. When I wrote to her, she responded with the following questions, suggestions and comments.
There are many other questions and ideas, so please read BusinessLife's message, which she agreed I could post, and share your ideas, comments and suggestions. The next evolution of The Broo can and only will succeed when we listen to everyone's input offering positive growth and opportunity for us all. With this in mind, please share your ideas in the spirit of kindness and not from a place of "having to be right."
Thank you BusinessLife for taking your precious time to send me the following analysis:
"The back page article did a lot to intrigue me while helping me understand your current dilemma and want for a better understanding of BrooWaha and the idea of this online news service as a place one must have on his/her daily morning online review list before starting the work day.
Just like the big newspapers that are all online, the concept of this paper has never been an actual paper. If I am to understand correctly, it has always served its purpose via the Internet.
Challenge: How to make BrooWaha a viable money making business.
Solution: Grow brand awareness.
Some initial questions/considerations before I get started:
Where did the name BrooWaha originate?
What does BrooWaha mean?
Who makes up BrooWaha today?
Who exactly is your target audience? (age, geographic reach, annual income, male/female, race/culture, etc.)
What are the various writers' backgrounds? There is an opportunity to leverage a more robust showing of your talent than what is showcased presently.
How committed are you and the BrooWaha team to being a hard editorial staff?
"No typos or errors in grammar get through." Although you may consider having some way to have an article sent back to the writer with bolded words that had to be corrected, I wouldn't suggest kicking any writer out as you probably know great columnists count on editors to catch things of this nature. While their work, overall is fabulous, it's the price one must pay to keep great writers.
And the back page contest had errors as well. We, as writers can often find it hard to edit our own work. The best rule of thumb is to encourage every writer prior to entry to read his/her article outloud before he/she submits it. This, as you know often helps catch errors.
For instance, here is the back page contest information that is published and available for readers. I have bolded and italicized any possible error I found. As an editor yourself, this is not to be taken as criticism but to show that to take this BrooWaha to the next level and establish its value, grammar errors and punctuation must cease to exist. Of course, this would be the goal. Unfortunately, some errors slip by even the most respected of publications in print or online.
History of Broo (no, it's not boring)
It has probably been a year since we (the guys who messed up "the original Broo" got involved) with BrooWaha -- hey remember Classic Coke? -- and I continue to struggle with questions about the site, that perhaps you can clarify.
The name BrooWaha was the first struggle my synapses (I can't think that this is the word you wanted to use as the meaning is: " The side-by-side association of homologous paternal and maternal chromosomes during early meiotic prophase." http://dictionary.reference.com/browse/synapses?fromAsk=true) had. It was more like a synaptal (I could not find this word defined. I may just not have the right resources.) fight. What the ph... does a BrooWaha mean? I'm over it now, and so should you be. If not, I don't know what to tell you. For me, BrooWaha is like fine caviar or oysters or some other thing that one grows to appreciate more with time and it 'aint wine. (did you mean do have a closed parantheses here?)
Today's Struggle with Broo
Of course, when you solve one struggle another one pops up. The new one is "can BrooWaha truly be called a Citizen Newspaper?"
The reasons why it shouldn't be are obvious. It's not a paper. There is no evidence of a dead tree when you look at Broo. Yet Wikipedia and other respected sources have no issue calling it a Newspaper. So, what's a person to do?
Perhaps it's a journal? I don't know. I find myself constipated when I try to say say (extra word by accident)"BrooWaha, The Citizen Journal." That sounds so BlahWaha. Who'd want to read a Journal unless they (he or she is) are being paid to read it or write for it?
Since, I don't have the answer. (sentence fragment) If you do, please email or post it on Broo's new back page.
The Broo'ing of an Idea
Instead (consider eliminating the word altogether or add a comma following the word,'instead.' I would recommend eliminating the word. It's a long sentence already and your point is made just the same without it.) I decided that since not much about BrooWaha makes sense to me, aside from the fact that you, the authors are brilliant, amazing, spectacular and outstanding writers and communicators, that we would add a real life Back Page to BrooWaha. Yes. That's right.
Yes, a real ph... Back Page (my uncle says "the ph word" when he doesn't want to swear. I don't get that either. Just say fuck. Like Nike does. It's far less annoying. Saying the "ph word" almost gives me the same feeling as I get calling Broo a Newspaper. p.s. Sorry if I offended you, however he offends me when he doesn't say fuck.
So as of now, BrooWaha has a Back Page to an online NewsPaper -- that doesn't really exist. The reasoning behind this decision, is since Broo is called paper, why not have a back page.
Yet, unlike most newspapers where the back page is reserved for "toilet sitting men reading the sport's section." (may consider to add a hyphen to 'toilet-sitting' while also eliminating the punctuation at the end as this is not a complete sentence) to escape from whatever lies or doesn't outside those doors, the Broo Back Page has NO SPORTS.
Instead, the new Broo Back Page is dedicated to finding "cool." I quote the word cool, since a recent article by Broo member and author Julian Gallo, titled, "The Death of Cool" clearly makes some valid points about cool being dead.
Yet despite "cools" (cool should be in the possessive form, cool's) burial, we proceed. The Back Page is dedicated to the pursuit of cool.
The Broo Back Page Contest
And, to jump start the Back Page, as it's empty right now, we are having a BrooWaha Contest. A contest, where you win prizes for writing cool articles. Though if you knew what the prizes were ahead of time, that wouldn't be cool. It would make too much sense for BrooWaha. Plus, you'll never get to know the rules either. So, don't ask. Just kidding. You can ask.
**The New Broo Back Page
Features the following categories:
Beauty | Courage | Interviews | Inspiration | Personals | Persuasive | Classifieds
Why are their (need to change the word, 'their' to 'there' and need to add the word, 'no') personals and classifieds?
- Not to make money.
- These sections are free.
- Personals aren't really what you think they are and neither are Classifieds.
In order for an article to get past the curtain of the wizard, whatever you submit to Personals and/or Classifieds better be damn "cool." I'm just saying.
Don't go writing, "I have a 4 year old marriage, I'll trade my husband for yours -- no exchange fees involved-- or something that you could just as easily go and make happen on Craigslist.org or Ebay.
Be cool. Or at least get to that Edge of where coolness may exist. If you are as confused as I am that's cool. More confusion, means a better Broo. I think. (Consider altering punctuation usage to the following 'More confusion means a better Broo, I think.) You know?
Now, it's your turn. Please share your thoughts on how and where you'd like to see Broo grow, change and evolve into next.