Social media has a lot to offer your current clients and those on your radar as well. But selling social media takes more than having a Facebook and Twitter account while commenting on a blog or two.
On the other hand, in this economy as a buyer, there are many who want to be able to sell whatever is of interest and need. Specifically, there are an endless supply of marketing and advertising agencies available, as well as those who may be misrepresenting themselves by offering to develop and design such things as a professional website for $399.
This list of questions is meant to serve two purposes:
ONE: Do you, as the seller know what social media is and can you handle answering these questions?
TWO: Do you, as the buyer know what to ask to verify that the seller knows what he/she is claiming to sell?
1. What is social media?
2. How many applications are there considered as ‘social media’ and what application would you recommend most suitable to help grow my business?
3. How does social media compare to other forms of marketing tactics currently available?
4. How can I be sure my target audience is aware of social media, particularly the social media application I am considering?
5. What do I use to monitor and measure my social media success?
6. How long will it take before I see some results from my social media efforts?
7. Is there a benefit of using more than one form of social media?
8. If so, how do I decide which ones to use together?
9. What examples do you have of social media growing business for other companies?
10. What do I need to get started?
Bottom line: As a buyer, don't be taken in by would be "social media experts" who truly know nothing of the technology and the various values available to help your business. Finally, as a seller, don't think that having a Facebook and Twitter account and knowing how to develop a basic blog is enough information to help your current or prospective clients.
Note: Follow up article supplying detailed answers to these questions is forthcoming.