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Friday, November 24, 2017

TV STATION NEWS DEPARTMENT THROWS IN THE TOWEL

Credit:

S*** is happening. I recently wrote about the oldest newspaper in the world that just stopped printing and has gone to a web based format exclusively. Well, according to multiple news agencies, a TV station, owned by Clear Channel, (KFTY-TV 50) in Santa Rosa, California has "cancelled its nightly newscasts and is soliciting programming from locals------from independent filmmakers to teachers and Sonoma County politicians."

That's right baby, a TV station has gone "citizen". After 26 years of nightly local news, the "unprofessionals" are taking the wheel. 13 people in the news department were laid off in what was described as "A business decision." The reality is, local news just doesn't pay, audiences continue to shrink faster than Grandma's tits, while advertising revenues have dissipated into the ozone layer.

TV50 General Manager and Vice President John Burgess said, 'the advertising base was not there to support these two long-form newscasts. We truly want to engage the viewers so that it becomes more of a two-way conversation."

Here's the hard facts according to The Pew Internet and American Life Project. Since 1996,the audience for local TV news has declined by 22%, national news declined by 23% and newspapers by 31%. But, good golly miss Molly, on-line news has grown by 1,450%. Can anyone see a "trend' going on here? It's happening here today, and if you are reading this, you are part of it.

Instead of just, dry as toast, reporting with an occasional letter to the editor to excite oneself, news gathering and reporting is becoming part of a dialog process. News is about to transform into a "one world" discussion about anything and everything. According to the Ventura Star Free Press article of 2/12/07, "KFTY's switch is an ambitious experiment in "citizen journalism", mainstream media's equivalent of user-generated content at YouTube and MySpace.com.

Ventura County Star Free press...
Sonoma West Times & News/Barry W. Dugan...
www.pressdemocrat.com/Peter Golis...
www.pewinternet.org


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Steven Lane is a writer for BrooWaha. For more information, visit the writer's website.
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5 comments on TV STATION NEWS DEPARTMENT THROWS IN THE TOWEL

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By Ariel on February 13, 2007 at 11:48 am
I am very curious to see if this is going to work out. I feel like the quality of what's on YouTube is often very mediocre. Maybe TV is not yet ready for such a shift?
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By Steven Lane on February 13, 2007 at 01:18 pm
I've got the tie around here somewhere, just hope the shorts are ok.
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By V on February 13, 2007 at 11:53 pm
Very, very interesting. Where's Santa Rosa? Hey, how about a weekly BrooWaha show .... anyone? I can loan you some pants Steve.
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By Steven Lane on February 14, 2007 at 12:38 am
V, Santa Rosa is north of San Francisco, all I really know about it is there is a county fair there that has horse racing. I've been known to bet a shilling or two on a horse every now and again. Hey, thanks for the pants offer but I don't think they would fit, lol
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By Izolda88 on June 06, 2014 at 12:51 am

I ma so fascinated in that case pozycjonowanie

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