Monday, July 16, 2018

Advertising, what do they really say

by ranfuchs (writer), CT, USA, March 05, 2010

Brainwashing for Dummies

Euphemism, without which no advertising could ever work. What do they say? What do they mean?

Being continuously attacked by aggressive advertising is quite overwhelming when you first arrive in the US. What’s even more amazing is the fact that spinning reality does seem to work. There are dozens of such examples. Here I bring a few:

The first is a true copy of a note I saw in one of the government offices in Connecticut. I just wonder what crossed the mind of the person who ordered this notice:

Fraudulent activity is illegal.

I saw the second ad on the train. It was euphemistic, so like the new version of the bible, I allowed myself to rewrite the ad in everyday words, while keeping the meaning unchanged. Personally, I don't find the idea very attractive, but it does seem to work:

Call us if you want to turn your injured child into a cash cow.

Medical advertising is unfathomable for those who come from a more socially conscious world, where such practice does not exist. Here, I kept the spirit of the original ad unchanged:

Get your lobotomy here, and get a second one free

Such advertising is both amusing and alarming, and I wonder if I ever yield to it myself, and let it determine my thinking and actions. Is it as mind-boggling for those who have lived here long, or is it really the way should be?

About the Writer

ranfuchs is a writer for BrooWaha. For more information, visit the writer's website.
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2 comments on Advertising, what do they really say

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By Lady D on March 05, 2010 at 11:56 am

This is great. I have been doing dog food demos for five years now. And I have seen just how people are so "BS ed" ( I know it is not a word.)

Anyway Madison Ave is very complicit in all the BS that is taking place around the world.

Every politician has a PR firm.

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Log In To Vote   Score: 1
By ranfuchs on March 07, 2010 at 10:52 am

as legitimate as deals can go :)

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