Saturday, July 21, 2018

Why 81? Tomorrow in Venice

by Ariel (editor), Venice, CA, January 20, 2007


Having regular shoes is not hip anymore; to be cool you have to own the pair that only you and a happy few have. Limited edition shoes are all the fuss lately, and all the major brands know it.

WHY81, presented by Nike Basketball, is both a contest and a celebration. A celebration of what you may ask?

January 22nd 2007 will mark the one year anniversary of a major event in the history of basketball.
A year ago, on January 22nd 2006, Kobe Bryant scored 81 points in a game opposing his team, the LA Lakers, and the Toronto Raptors.
His point total in that game is second in NBA history only to Wilt Chamberlain's legendary 100-point game in 1962.

WHY81 is a mystery event organized by Nike to celebrate the anniversary of Kobe's record during which 80 contestants will be able to purchase a very limited edition of the anniversary shoe after a 4-hour event. The nature of this event remains unknown as of today.
The shoes will be the same model Kobe was wearing a year ago when he scored the 81 points. The last 81st pair will be signed by Kobe himself and will be auctioned off at halftime of the game on Monday.
Please keep in mind however that you would better have big feet to fully enjoy the shoes: they will be sold in Kobe's size only, a 14.

Will you be one of the lucky ones to own a pair?
Head out to the Venice basketball courts where the mystery event will be held tomorrow by 2 pm and you could be.

All proceeds from WHY81 will be donated to Kobe’s Vivo Foundation and the LA Lakers Youth Foundation.

For more information, go to

About the Writer

Ariel is an editor for BrooWaha. For more information, visit the writer's website.
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