Monday, August 20, 2018

Brazil Company Given Greenwashing Award

Brazilian company Yaguarete Porá is named as Survival's 2010 winner of the "Greenwashing Award" for their work in Paraguay.

A Brazilian company bulldozing tribal land in Paraguay has won Survival International's "Greenwashing Award 2010." The company, Yaguarete Pora S.A., has won the award for "dressing up the wholesale destruction of a huge area of the Indians' forest as a noble gesture for conservation," says Survival’s director Stephen Corry.

Yaguarete owns 78,549 hectares of forest that is part of the Ayoreo-Totobiegosode tribe's ancestral territory. After satellite photos were published around the world revealing that it has destroyed thousands of hectares of the tribe's forest, the company issued a press release announcing it intends to create a "nature reserve" on its land.

But plans submitted by Yaguarete to Paraguay's Environment Ministry reveal that the amount of "continuous forest" in the reserve will be just 16,784 hectares out of the 78,549 hectares total, and the company in fact plans to convert around two thirds of the land to cattle ranching. See Yaguarete's plans here.

Some of the Totobiegosode have already been contacted and vehemently condemned the plans for the "reserve," pointing out that it violates their rights under both Paraguayan and international law. The contacted Totobiegosode have been claiming legal title to this land since 1993, but most of it is still in private hands.

The Totobiegosode are the only uncontacted Indians in the world having their territory destroyed for beef production.

Survival director, Stephen Corry, said today, "This is textbook 'greenwashing:' bulldoze the forest and then 'preserve' a bit of it for PR purposes. The public won’t fall for it. Yaguarete should stop playing games and pull out of the Totobiegosode's territory once and for all."

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2 comments on Brazil Company Given Greenwashing Award

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By JJFCPA on January 24, 2010 at 09:38 am

Good article. This is an example of a country where this can occur becuase it does not strong laws and regulations that require actions of this sort to not only be approved beforehand, but also to have transparency of the decision making process.

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By Jack Bates on January 26, 2010 at 06:41 pm

Great journalism! The links back to the source of your information were very helpful.

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