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Saturday, November 18, 2017

UGG-Lasting

by Deanna Meiresonne (writer), Chicago, IL, December 28, 2006

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Well ladies and gentlemen, just when we prepare ourselves for a sweet goodbye to an old friend, trends come back again and slaps us fashion mavens with surprise. Just when I thought I would finally see the time in history every designer from Milan to Tokyo has been silently praying for, celebrities have to go and turn the tides once more. Yes sir, you guessed it: UGGs are back. Oh God, are they back. Again.

Talk about resilient – the fashion trend is known for its made-to-last sheepskin interior that offers an extra plush instep. Who would have thought that here was a fad durable inside and out?

Now I must admit before going any further: I own UGGs. They are, I believe, real and not polyester as ABC may have me wonder. Even though they make my feet look like two surfboards sticking out under my jeans, they’re the sane choice for warm feet, and good friends for soles tired of prancing around last night in heels.

But if you’ve peered closely to anyone who has carried over this trend from last year to the next, you’ll notice most UGGs should have been pitched within the first month. Even with the proper suede protector, dirt clings to them as if they were sole-mates. And most one’s I’ve spotted lately have more wrinkles than those forty-some collagen-injected, Juicy-Couture-terry-cloth-covered, way-too-much-makeup-thinks-she-looks-like-she’s-twenty women running around.

From the West Coast all the way to the muddy and wet streets of Chicago (where suede and ice, sorry to say, will never coexist peacefully), UGGs appeared on the feet of males and females everywhere. Sure, they’re comfortable and downright warm, but the craze got a little, well, crazy when people started imaging them with every outfit possible. All of a sudden, they were stuffed into pajama pants, worn over jeans, and, in an outfit I hope not to see unless stranded in a trailer park somewhere south of Tennessee, with the popular mini denim skirt and trucker hat. Gee, how creative we are.

A sigh of relief came from me the other day when scurrying through Nordstrom’s Rack (don’t laugh, it’s a fashion Mecca for us tightwads), as I saw various odd-colored UGGs slung unceremoniously in the sale section. You know that when Nordstrom’s Rack puts something on sale, it’s a sign that it’s going, going, way gone. It’s about time! Doesn’t anyone remember what a good laugh we had when UGGs first came on the market? Fashion magazines and designers everywhere wrinkled their noses in disgust at the funny boat-boot. Then, next year rolled around, and we finally threw up our hands and gave in.

Sometimes, apparently, even fashion goes for comfort. And it’s becoming apparent to style mavens such as myself that UGG was not about to kick up its heels.

So I suppose I shouldn’t be surprised when UGG Australia auctioned off hot-pink and Swarovski crystallized boots at this year’s UGG Australia’s Art and Sole charitable foundation. The boots were hand-painted by celebrities such as Jessica Simpson, Cindy Crawford, or Kelly Ripa, and turned back a hefty profit for charity, topping at over $3,000 a pair. The proceeds from the online two-week auction will go to Saint Jude Children’s Research Hospital, benefiting children everywhere with life-threatening illnesses such as cancer.

Who knows? Maybe in lieu with the spring runway’s bright colors, even commoners will be sporting chic paint-splashed UGGs. God help us. But, thanks to a “little” charitable donation by certain celeb-crazed sheepskin shoppers, it looks like help is on the way already.

For further information on UGG Australia's Art and Sole visit www.uggaustralia.com


About the Writer

Deanna Meiresonne is a writer for BrooWaha. For more information, visit the writer's website.
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3 comments on UGG-Lasting

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By Steven Lane on December 28, 2006 at 12:20 pm
I love my UGG's, they are great for hanging around the beach in the winter.
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By V on December 28, 2006 at 12:51 pm
Hey Deanne. Just as a side note of extra info for you, here's an excerpt from a blog I wrote about just that thing ... the love 'em hate 'em 'Ugg Boot.' "What I want really to make clear - for those who do not know - is the fact that 'Ugg Australia,' is not an Australian brand but a subsidiary of an American corporation who make these boots (of Australian origin) in China and who branded an Australian term,'ugg.' I know, I know it's not your fault. You marketeers are just trying to do your job. This Aussie word 'ugg' is a term for this particular style of boot that has been made in Australia out of Aussie sheepskin, for … oh for sure over 60 years. Now however, 'Ugg Australia' own this term 'ugg' and legally, this term is not allowed to be used in association with the sale of these boots anywhere in the world unless it is the 'Ugg Australia' brand. So back home in Oz, we have been robbed of a word that is ours, that is so quintessentially Australian. Much to the chargin of the Australian wool industry, manufacturers and store owners are now technically unable to term these boots 'uggs.' Lawsuits have actually been taken up by Ugg Australia, with small Australian businesses continuing to call the boots by their rightful name. Personally, I like to buy my ugg boots when I'm in country towns back home, from local boot makers who hand fashion beautiful uggs out of local sheepskin, the money staying in their rural communities. They know best what they're doing. But my friends, if you're going to buy uggs out here in the States, get on-line and buy some from an Australian company who make them locally out of Australian sheepskin. Sorry 'Ugg America' but I wear 'uggs' not 'sheepskin boots.'"
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By Deanna Meiresonne on December 28, 2006 at 01:00 pm
Yes, I read that you were from Australia and actually you came to mind when I was researching for this article! I remember the times when it was soooo cool to be in America and "know someone" from Australia who could get their hands on some Uggs (or UGG as UGG Australia calls 'em); now they're everywhere and they're not always the real thing. So the boots end up lookin' awkward or ugly after a month. You're right: the real thing IS divine, luxorious even (sorry, shoe fetish). We Americans are so trendy; that's what irks me about the whole Ugg fiasco...
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