Thursday, July 19, 2018

20th Annual At&t Fiesta Broadway

by Ricky Ricardo (writer), Los Angeles, April 30, 2009


The City of Los Angeles got a early jump on Cinco de Mayo at one of the nations largest celebrations on April 26th, 2009 along the historic Broadway corridor in downtown Los Angeles.

20th Anniversary AT&T Fiesta Broadway

                Los Angeles-Downtown Los Angeles was the site for the world’s largest Cinco de Mayo Celebration. I’m referring to the recent AT&T Fiesta Broadway, April 26th, 2009. I’m not sure of the final total attendance, Fiesta organizers were expecting over 500,000 along the 24 square blocks to experience a unique Los Angeles cultural tradition.

                I took the advice of the transportation authorities to use public transit that took me right to the heart of all the action of AT&T Fiesta Broadway.

                I walked from 1st Street and Broadway to Olympic and Broadway so that I could take in all of the sights and sounds up and down the historic Broadway corridor.

                Census 2010 was the emphasis at several booths along the Fiesta site. This year AT&T Fiesta Broadway teamed up with Los Angeles Mayor Antonio Villaraigosa’s Office of Census 2010 Initiatives to reach out to L.A.’s Hispanic population. The people staffing the booths were trying to educate the public about the importance of and to ensure that every resident is counted. Mayor Villaraigosa is also appealing to residents of the City of Los Angeles to get involved to communicate the critical information to their own neighborhoods or undercounted communities.

                AT&T Fiesta Broadway featured a variety of experiences for its guest such as inter-active games, food, children’s activities and a whole range of activities created by the Festival’s multiple participating sponsors. KWHY-TV22 broadcasted a 3-hour TV special after the festival for people who wanted to re-live the excitement of this year’s festival as well showcased the excitement to the people who couldn’t make it out to the fiesta.

                For AT&T Fiesta Broadway’s 20th Anniversary, a special press conference and Presentation was held in the Los Angeles City Council Chambers with Councilmember Jose Huizar (Council District 14) on Friday, April 17. Another highlight of this year’s celebration was a special invitation-only VIP Gala reception at the newly remodeled world-famous Conga Room, Thursday, April 23rd.

                World-class performers entertained large crowds on three different stages. KWHY Stage (1st Street & Broadway) featured Roxana Martinez, Los Pikadientes de Caborca, Yolanda Perez, Banda Machos and Ninel Conde.

                Jose Huizar Community Stage (Between 9th Street and Olympic Blvd.) featured Roncovacoco, Bionico, Tu-Ciudad, Tu Musica Battle of the Bands and a performance by PEEWEE, a rising Latin pop music star formerly of the Kumbia All-Stars.

                As in years past, all of the action was featured on the AT&T Main Stage (Olympic Blvd. & Broadway). People were waving posters of their favorite artist, dancing and singing along with the artist featured onstage. The marvelous action taken place on the Main Stage got under way with a performance by El Nene and Cesar Brizuela, Rogelio Martinez and Mexican Regional Sensation and top-selling artist Graciela Beltran. Panama singer Flex cemented his status amongst the legends winning big (8 Billboard Latin Grammys) at a ceremony in Miami. The crowd couldn’t get enough of this rising star. El Chapo de Sinaloa a star of Banda music reign over AT&T Fiesta Broadway as Grand Marshall. Paquita la del Barrio served as Queen of AT&T Fiesta Broadway 20th Anniversary. Councilmember 14th District Jose Huizar and Anita Gabrielian, AT&T Executive Director of External Affairs were on stage to deliver Special Presentations to El Chapo de Sinaloa and Paquita la de Barrio. The AT&T Fiesta Broadway 20th Anniversary culminated with a performance by Rigo Salcedo.


About the Writer

Ricky Ricardo is a writer for BrooWaha. For more information, visit the writer's website.
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