Keeping in mind that as much as 60% of a company’s revenue is generally coming from returning customers, people of business need to constantly come up with new effective customer retention strategies. With the primary focus on Digital Remarketing Campaigns, the majority of companies has completely switched to Online Marketing, ignoring traditional offline campaigns. However, to stand out in a very competitive crowd, a mix of both Digital and Traditional Marketing is still essential.
Sending handwritten thank you note is one of the most underrated techniques every business needs to consider. While it might sound like a waste of time, thank you cards might have an unexpected positive impact on a business’ relationships with its customers. According to the recent study, expressing gratitude improves the mood of both expressers and recipients and facilitate long-lasting relationships between the two. Who said these findings cannot be used in business?
With science on our side, it is time to rethink common marketing practices and invest a little bit of time and money in personalized stationery to express gratitude to people who chose to work with us. If you are not convinced, here are 4 more reasons to start sending thank you cards in 2019:
Thank You Cards Improve the Mood
Showing appreciation to your clients for choosing to work with you is the most important action a professional can do. It won’t take much time but will make your customers feel more important and special. In the digitalized world, receiving a handwritten note is a rare and appreciated action.
Thank you notes will connect you with your clientele on a more authentic level and will help build trust and gratitude: the two elements needed for higher customer retention rates.
You Will Stand Out
How many times have you received a handwritten letter from a brand? The answer is probably “never”. Not many companies think of sending messages of gratitude simply because they believe that thank you cards are not that important in building a relationship with a customer. But in fact, by saying thank you and acknowledging the importance of facilitating trust between your brand and a client you will get extra points.
Writing a personalized note won’t take more than 5 minutes, especially if you have a proper Customer Base in place. Don’t forget to mention the customer’s name instead of writing “hey there” to connect on a more personal level.
Even Celebrities Send Thank You Cards
Jimmy Fallon is well-known for sending weekly thank you notes on the Tonight Show. Hilarious and sweet, this small gesture reintroduces the show’s audience to the old tradition of sending notes.
Choosing a pen and paper over social media messengers is a nice way to show someone how much you care.
You Will Build a Strong and Credible Brand
As it was already mentioned, not many companies choose to personalize messages they send to their customers. However, by sending personal letters and notes, your brand shows its unique voice and appear to be more human.
These days, customers don’t simply want products and services, they want to get experiences and build relationships with brands they buy from. It is your chance to win your target audience and engage in conversation with the clientele.
Other Things to Consider
If you think that sending out thank you cards is not relevant to your brand, think of other traditional marketing methods such as distributing gift vouchers, loyalty cards, or flyers to drive both online and offline sales.
A mix of Digital and Traditional approached proves to be the most effective marketing strategy.