The Real Estate industry has been a conventional one for the longest period of time. Many industry leaders have stuck with the tried and tested methods for as long as they could. However with the advent of the digital age and the availability of a myriad of software to help the business, the old methods are being steadily replaced by some new and more efficient ones. Many agents unable to adapt to the new methods have been pushed out of the market by their more tech savvy counterparts. New people and new methods have already begun to usher in a new era in the Real estate Industry. CRM or Customer Relationship Management Software has proved to be a superbly effective tool in this new order of technology oriented effectiveness and flexibility.
Faster Response: Many people run on a tight schedule when they are hunting for a property. The more efficient a business is in providing them with quicker responses the more chances of the business actually making the sale. Cloud based Real Estate CRM allows response to any message through any device, enabling the agent or business, to respond to any customer query or feedback almost instantaneously. This is obviously much better than telephonic conversation as it does away with the necessity of matching schedules and also saves a lot of time.
Even if you are unable to reply at the very moment you get the email, auto responses can be recorded in the CRM to let the customer know that you have received and gone through their email and you would be getting back to them shortly, allowing you a short window of time to get back to them with the necessary information and feedback. In short with a CRM, the customer never feels neglected, which is extremely important while running a business in an industry as competition driven as Real Estate.
Ability to Integrate Automation: There are a lot of small but vital tasks that accompany the buying and selling of property. CRM tools can be customized to automatically fill up forms, retrieve important data when needed and file them appropriately after retrieving them. This allows both you and the customer to focus on more important concerns, also this increases the your efficiency quotient in the eyes of the customer because they can see that all the important details have been attended to. CRM for Real Estate can also be used to keep track of important dates, contact your clients and send out scheduled emails. With these small but necessary details taken care of, you have cleared mind space for yourself and your team to focus on more important aspects of the deal.
Managing Leads: Every business including Real Estate primarily runs on the leads gathered from various sources. Real Estate CRM tools allow you to superbly sort these leads and make them accessible to you and your key people. This centralized database can be accessed from anywhere in the world via any device, making it superbly easy to follow up on any lead, at any given time. However to fully reap this benefit you have to choose a Real Estate CRM Software which integrates with your present system and the popular Real Estate apps effortlessly . If you have to put extra effort to convert or transfer data from one system to the other, you are not using your Real Estate CRM to it’s full advantage.
In order to choose the perfect CRM for Real Estate you must keep the following points in mind.
Reducing the Workload: Ask yourself when looking at CRM for Real Estate how efficiently it is reducing your workload. In the initial stage getting accustomed to take the new tool may take a bit of time, but after a few days it should be able to reduce your workload by taking care of some routine jobs and taking them off your hand. It is important to look at CRM Software with built in communication tools and the ability to organize tasks and leads. You may come across CRM Software boasting of a lot off features. Always give priority to whether it is user friendly or not. If your CRM Software is not easy to use you will find out that you have only managed to add to your workload, instead of reducing it.
Beyond Organizing Leads: New age CRM software for Real Estate should be able to offer you benefits beyond the basic. By now, it is almost taken for granted that an efficient CRM Software should be able to help you with basic managerial tasks like following up leads or sending emails. However a cutting edge CRM tool should be able to go over the client’s requirement and search your database for properties and come up with options matching those requirements. For example is Client A is looking for a condo within a specific budget your CRM tool should be able to search your database for all the available condos in that price range and make ready a list of condos for your perusal. Remember in this day and age if you are settling for less you are actually putting your business and your services at an disadvantage.
