Tips for Using Shop Fittings to Display Your Merchandise

In order to be a successful retailer, you need to do more than just stock the right merchandise. You need to ensure that your products are displayed properly so that your customers can easily find what they need, and you also need to make sure that your displays are appealing aesthetically. A few tips will help make sure that you’re using your shop fittings correctly.

Theme It

One of the most important tips in terms of merchandising is to make sure you have a theme. This could be an overall theme that applies to your entire store, or it could be a theme per section or department. The theme should make it clear what customers will find in a particular area. For instance, use shop fittings to merchandise children’s clothing visibly, and you’ll never have to worry about customers not being able to find the kids’ clothes section.

Plan It

Another important tip is to make sure you go into merchandising with a plan. Know what you want to achieve and have the shop fittings on hand to reach that goal. For example, perhaps you have a goal of moving the bulk of your seasonal spring merchandise. The right shop fittings will help you do that, from display systems to shelves and hanging racks.

Change It Out

When your customers come to your establishment, they expect it to be familiar, but they do not expect it to be static and unchanging. There’s a lot to be said for periodically refreshing your layout and displays using different shop fittings. For instance, you no doubt change out your seasonal merchandise displays, but what about your permanent product offerings? Rotate these out regularly using endcaps, wall displays and the like to help bring attention to these items.

Don’t Overdo It

Often, shop owners try to accomplish too much with their displays and racking. It’s natural that you want to highlight what you have to offer in order to satisfy your customers’ needs, but don’t run the risk of overdoing it. Your shop fittings should be utilised strategically, and your displays should be kept clean and simple.

In the end, the right shop fittings combined with a merchandising and promotional plan will help ensure that you are able to highlight your wares for customers and build success. If you need merchandising solutions, reach out to your local shop fitting supplier such as ADP Store Fixtures.