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Tuesday, December 12, 2017

Call For Contributions: The Advertising In Our Streets

by Digidave (editor), San Francisco, February 25, 2008

We are collecting stories about advertising in your town: The New York Subway Ads that are so repetitious they bleed into your head. The LA Billboard you can't miss. The large donut statue and more

As you might recall one aspect of Broowaha I wanted to figure out when I came on board as editor was how we could work on collective stories. In time, I think this will help us get a larger picture of what makes our experiences unique in different cities around the world.

Our next call for contributions is around public advertisements. On your next commute to work, take a moment to look around you. What do you see? Have you noticed these advertisements before? Do they bother you? Do you agree with them? Are they paid advertisments or is it graffiti?

Then - sign into Broowaha and write an article about it, just like you would for any other story. The only difference: Before you submit this article, make sure you add this to the list "Public Advertisments In Your City." This is an option at the bottom of the article submission form. That way, it will be displayed alongside all the other contributions around this topic. Just like our last call for contributions, these stories will be highlighted on the front page from time-to-time, exposing you to new readers from all over.

There is no exact due-date for this open call. But I do think in 4-6 weeks I will close it off, so submit your stories sooner rather than later.

Why advertisments?

The other day I was ridding the BART (Bay Area Rapid Transit) when the idea for our next call for contributions hit me. I was staring out the window as I often do, zonning out, when all of the sudden I noticed through the glass doors.... a flip cartoon had been drawn onto the passing walls. It was your classic stick-figure flip-book cartoon. Every second three or so sketches of a stick-figure would flash in front of my eyes, each one a little different than the previous one - creating a moving scene. At the end of the scene, however, I was disapointed to find out, it was an advertisment for General Motors. The joke was on me.

I'm not against advertising, although I am a fan of Adbusters magazine. To some extent, my livilehood rests on advertising. I work for different newspapers whose entire business model are based on advertiments. But sometimes, when I'm outside in the world - I wish we could get some ad-free space. The city of Sao Paulo in Brazil actually went ahead and banned billboards within the city limits. Sounds unreasonable for any American city, which made me ponder - how aggregious is our advertising. Are some cities worse than others? I have no idea.

I do know - when this project is done, I intend to contact the founder of Adbusters Magazine (whome I've interviewed before) in the hopes that he might find our content useful. Who knows, maybe Adbusters will take Broowaha's coverage and show it off to the world.



About the Writer

Digidave is an editor for BrooWaha. For more information, visit the writer's website.
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2 comments on Call For Contributions: The Advertising In Our Streets

Log In To Vote   Score: 2
By Ariel on February 25, 2008 at 03:19 pm

I don't know if you guys noticed yesterday during the Oscars, but Jon Steward showing off his iPhone (with close-up on the Apple logo) and the little game of Wii Tennis between him and the little kid were very suspicious. How much do you think Apple and Nintendo paid for that?

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Log In To Vote   Score: 0
By Glenn T on February 28, 2008 at 12:09 pm

Product placement is the worst thing to happen to advertising since the browser pop-up... and represents the amazing amount of disrespect that these agencies have for our collective intelligence.  I always get the biggest kick out of seeing some crappy American car placed in the hands of the uber-hot hero or heroine - as if suddenly I will realize the follow of my European car-buying ways - and think to myself "Hell, maybe I do really want to drive a 6-cylinder Dodge Charger"...

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