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Friday, November 16, 2018

Why & How to Prepare Your eCommerce Business Site for GDPR?

by Kaushal Shah (writer), , September 05, 2018

eCommerce, the buzzword of the era not only helps to take your business across borders but also connects you directly with the right customer with just a click.

eCommerce, the buzzword of the era not only helps to take your business across borders but also connects you directly with the right customer with just a click. eCommerce makes it easier to sell your products to millions of people across multiple countries with a web presence through site and app.

However, things are not this simple. Come 2018 and EU (European Union) came up with a new data privacy law GDPR (General Data Protection Regulation). Valid from May 2018, every CMS website or eCommerce portal will have to comply with this new EU’s regulation for handling the personal data of European residents. It will transform the way of doing eCommerce business in Europe. No matter in which part of the world you are, GDPR applies to everyone offering any services in Europe.

Things you should know about GDPR

Consent is Priority - Consent is the top priority for being GDPR compliant, the design agency of an eCommerce website cannot “assume” what the consumers exactly want. Like, GDPR says, “Pre-ticked boxes must not constitute consent.”

Limited Data Access - The primary idea of GDPR is to safeguard people’s data. Compliance with it helps to limit your exposure to GDPR rules by not collecting redundant data with no business value. If you don’t have any current use of that information, don’t take it. For example, asking for a phone number at the checkout, ask yourself, “What would I do with this number?”. You need to explain the reason for requesting the phone number in your privacy policy.

Make it Clear - The GDPR regulators are emphasizing transparency and making things simpler for people. eCommerce business owners need to keep “Unsubscribe” next to “Subscribe” on their website and give a direct link to the privacy policy in the footer.

How to Prepare your business for GDPR

Getting Your IT and Marketing Department Up to date - Using customized IT solutions can help you to stay on the right side of GDPR for implementing new strategies and monitoring consumer behavior through a new set of rules.

Setting a Process for Data Transparency - The GDPR regulations are about providing data transparency by keeping your website interface straightforward and clean through an appropriate setup. It must primarily help with faster data capture with only those required details.

Redesign Consent Forms - It’s time to do away with pre-checked boxes. Also, deactivate the opt-ins to ensure giving your consumers explicit consent. Grant them the authority or power to withdraw their data at any time.

Document Your Data Activity - As you need to tell your customers what is happening with their data, it is recommended to document it properly. Record everything from the source of the customer information, the details of data storage to who is viewing it.

Conclusion

GDPR is aimed to make eCommerce more streamlined and less trivial. If you are keen about contacting the right set of audience for the right reasons, it is likely that you get the audience intended for your business. Contact one of the best eCommerce solutions providers in the town to make the required changes on your eCommerce website.



About the Writer

Kaushal Shah is a writer for BrooWaha. For more information, visit the writer's website.
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