Businesses try to win the customers using numerous means, including diverse online and offline strategies. The competition is steep in all segments, whether it is retail, healthcare, IT or hospitality. More competitors are joining the rat race every now and then. Moreover, the customers have become better informed than earlier- thanks to proliferation of high speed internet and evolution of digital technologies. That explains why companies are using all possible means to attract more customers and they are focusing on converting site visitors into buyers in an unprecedented way. Visitor conversion has become a priority for most businesses and for this they deploy social media marketing and other digital marketing tactics. However, choosing and using suitable conversion tool can bring in better results.

SelectingFreshmarketer for boosting visitor conversion rate

Using advanced analytics and reporting tools can be quite useful for boosting visitor conversion rate for any business. However, selecting the right conversion optimization software is also important. It makes sense to opt for a suitable SaaS solution for this need. Freshmarketer is one ideal contender for enhancing visitor conversion rate. Launched by Freshworks , the company that also makes popular customer support software solution Freshdesk- Freshmarketer has many useful features and offers great value for money. It helps businesses analyze and understand nuances of visitor’s behavior along with enhancing conversion rates. As a result, the users can obtain better ROI.

Freshmarketer helps businesses understand visitor’s preferences –paving way for personalization

From e-commerce giants like Amazon to huge technology companies like Nikon, everyone is focusing on offering the buyers personalized browsing and shopping experience. Given the fact most customers are well informed and they have become more demanding and choosy, personalization is the key to survival for businesses. It helps retain the existing customers and more new buyers feel tempted to buy products.

To offer your target customers more personalized shopping and site browsing experience, you need to understand what they like and expect. To offer them recommendations and offers matching their needs, understanding their preferences is vital. This can be tedious given the fact customers have varying preferences, even in same age groups and locations! To learn about different customer preferences and deploy personalization strategies accordingly, using a tool like Freshmarketer can be useful. This tool lets you understand why the visitor conversion rate on certain pages is high and low on others. Its toolbox has a wide range of features and tools to analyze nuances of conversion.

HowFreshmarketer heelsp you understand all aspects of conversion

Freshmarketer comes with Robust analytics tools, report generation, testing tools and other features to let users track all stages of visitor conversion.

• Increasing Marketing Success with Heatmaps and analytics

Owing to wider availability of the web, the customers are always connected with various services and resources. It is important that your business engages with target customers in the apt ways. Freshmarketer helps you do so easily. It has Heatmaps that you can use to figure out the way visitors are actually interacting with the website. Visitor actions like hovers, scrolls and clicks get recorded and by analyzing those you can understand which part of the page are attracting more visitors. Thereafter, you can alter the sections of the WebPages which fail to attract visitors much. The added benefit is Freshmarketer detects device types automatically and then creates appropriate heatmaps for desktop or mobile devices.

The tool’s embedded in-depth segmentation feature helps site owners understand visitor behavior. The analysis of user behavior helps you finalize page personalization and optimization strategies. It is possible to track site journey of an individual visitor by using a tool named Sessions Replay.

• Overcoming technical hurdles for deploying effective Digital Marketing

To finalize digital marketing strategy for your company, taking inputs from various departments is quite necessary. Without proper analytics, effective marketing strategy cannot be planned. You will have to interpret the collected data properly and retain really useful section. When the analytics work is kept for specialized software, your business gets benefitted by saving time and expenditure. This is where Freshmarketer steps in. Its Funnel Analysis solution is useful for getting rid of technical obstacles that are usually found in digital marketing.

Its Funnel Analysis tool lets the site owners identify the areas where visitors are bouncing during their journeys in the websites with multiple pages. The Funnel’s reorder is another feature that displays those paths the visitors are likely to take before conversion takes place. Once you understand the possibilities, it becomes easier for you to make different combination strategies to work on those visitors and leads them to conversion eventually.

The funnels can be combined with the software’s Personalization and A/B testing tools- you can develop site structure that proves to be effective. After analyzing the visitor journey and optimizing site, you can think of personalizing the site to boost conversion rates. This enables you to give the best experience to the targeted visitors.

• Collecting feedback to better understand needs of target customers

The included Polls and Feedback tools of Freshmarketer helps you engage with visitors in a number of ways. Using these versatile tools, you can get feedbacks from the visitors. You can for example, create forms and polls which can be offered to the visitors. A section of the visitors will give their feedbacks and analysis of these feedbacks will be useful for your business.

Freshmarketer’s intuitive user interface makes the process of creating polls simple. You can even tailor such online polls at strategic timings including the time visitors can leave the site. So, this basically offers you another shot at conversion through deployment of pointed engagement.

The Net Promoter Score feature in Freshmarketer enables you to assess if the visitors are likely to likely to recommend the services and products to others or not. These reports are created in gauge charts and readable bar formats.

• More features to aid businesses

The company is trying to augment the tool by adding more useful and relevant features. The tool lets you perform visitor journey analysis based on segmented audience. You can observe behavioral data of specific type of visitors. The filters include geo location, type of web access devices used and browser and time of visiting the website etc.

Freshmarketer is also well equipped to generate visitor data centric reports. You can schedule monthly and weekly reports that are prepared in CSV and PDF formats, based on your needs.

Great value for money- for all types of users

The company offers enough flexibility for the users of Freshmarketer, from pricing and real life usage perspectives. The free plan is Sprout and there is a feature laden plan called Garden-aimed at growing ventures. You can opt for monthly and annual plans and the latter makes you eligible for discounts. For either version, you can experience free trial. The free plan remains free forever- which makes it ideal for small business owners and startups. The paid plan comes with 24x5 phone and email support.

Summing it up

There is no denying the fact that Freshmarketer ships with almost everything you need to assess and analyze visitor’s journey and design personalization strategy. Its inbuilt analytics tools make understanding nuances of visitor behavior simpler. The pricing plans suit needs of different types of companies.