eCommerce has remained the buzzword of the recent time with users buying products and services online through their desktop, laptops, tablets or smartphones. It offers them the flexibility and ease of shopping from their favorite brands anytime, anywhere! However, the advancements in mobile app development are encouraging a surge in mobile commerce and taking the eCommerce to a different level.
The landscape in retail sector today relies on the proximity of making products available for the end customers in the best and easiest possible way. With consumers spending a considerable amount of time on smartphones, retailers must adapt to the universal shift of mobile first ecosystem.
The mobile app offers retail brands including the fashion brands to branch out opportunity into the mobile app market. It helps them assist consumers with a personalized shopping experience. Also, mobile apps let retailers leverage the in-app analytics to chase, retain, and intuitively understand customers’ purchase behavior.
Fashion eCommerce has tapped into the mobile power very quickly. Let’s have a look at how mobile app development can boost your online fashion business:
- Faster Decisions. More Purchases
- The App Advantage
- Personalized Notifications
- Better Customer Engagement
So why do we need a mobile app? The most straightforward reason is CONVENIENCE of the ‘tap and swipe’ type of shopping. That’s when the mobile app comes into the frame. A well-optimized fashion eCommerce app simplifies the buying process and enhances the consumer experience. The other bundled benefits include cross-selling and upselling products within no time. The features like predictive algorithms by AI can suggest consumers product options based on their previous shopping data or provide insights on their future preferences.
According to a study by New Store’s Digital Commerce 360, it is three times more likely that consumers buy from a mobile app than the mobile website. The regular consumers will take time off to install the retailer’s mobile app to continue shopping from their brand hassle free. Fashion brand owners must take note of it.
Personalized notifications tend to make much impact on the users in contrast to directionless push notifications. However, the fact is only 3 percent of the online fashion brands have embraced this fantastic feature.
Consumer engagement is the key to your business success, and you can unlock this with the state-of-the-art mobile app for your fashion eCommerce business. Customers install a mobile app to avail the services or buy products hassle-freefrom the brand of their choice. Mobile apps increase the user accessibility and connect the customers with their favorite product or service.
Conclusion - This fashion industry instance is apt for the adoption of latest technology, but the fashion eCommerce is infamous for a non-inclined attitude towards mobile technology benefits. Most of the fashion brands are under the impression that having an eCommerce component in their business is alone sufficient for being successful in this age. However, mobile apps can take their business to an another level. Consulting a mobile app development service provider company will help brands to engage large consumer base, facilitate their shopping and increase the adoption of digital technology.