Yes! It is affecting our E-Commerce experience but in a positive way. Today, E-Commerce giants, as well as a custom software development companies, are considering Big Data to be really a big deal.
The truth about that the large sets of data collected from you and everyone else on the internet isn’t for some nefarious purpose. The real use of the data sets that are collected, or to say big data is to provide an enriching effect on finding things more easily and quickly.
Let’s have a look at some of the advantages of Big Data when its all about enriching our experience in E-Commerce.
Collecting Data Results for Personalization
When a customer is searching for a specific product or service, it is always beneficial for the users as well as E-Commerce websites to have as much data on customers’ internet habits as possible, as it will help the service provider to take a lot less time to provide a personalized shopping experience based on the customers’ past shopping history.
Simply, big data means personalization, and it provides better overall shopping experience.
Almost every E-Commerce website out there, from Amazon to eBay encourages its valuable customers to provide a detailed feedback on their respective purchases. We often refer these feedbacks as well as ratings to decide if a product is worthwhile to buy or not. But it often goes much further than that — thousands of reviews, gathered and scrutinized in aggregate, in order to find an overall rating. This provides the real-time customers to choose their product in no time and at the same time weed out the bad products from the list.
Let it be clothes, electronic goodies, childcare items, anything and everything that a customer thinks of buying is helping him save a lot of money by comparing different websites. But there used to be a downside on online shopping i.e. ‘delivery time.’ It was the only drawback which used to take over some enthusiastic customers to go for traditional shopping methods rather than online shopping. But, thanks to expedited shipping options like Amazon Prime’s single day delivery which is really taking online shopping to a new level.
It clearly indicates that Big Data is really affecting our E-Commerce experience but in a positive manner.