Digital marketing has become vastly more important for local businesses, especially businesses that primarily appeal to millennials. A local business needs to compete with online only businesses and large businesses, and this is why local SEO has become an indispensable aspect of the lives of many small business owners.
If you have a website, make it mobile friendly
You simply cannot get away with creating a website that isn't mobile-friendly as customers will simply get tired of looking at a long-winded, desktop website and switch over to the site of a competitor. If you do not have a mobile optimized site, it becomes that much harder to interact with customers and allow them to check out your products. In addition, Google's algorithm now works in a manner that may cause businesses without mobile friendly websites to disappear from the first page of search results.
Post content that resonates with your audience
On your blog and social media channels, not everything that you post needs to be geared towards a sale. You can post content that resonates with your audience and content that is essentially informational in nature. Being a source of information for your industry without attempting to blatantly sell your products in the same post is a good strategy as it improves customer trust in your ability to tell the truth.
Make sure you post only factual content with proper sources to back up your claims; it is very easy to distrust a business in today's world while it is hard to repair the bridge of trust. Use a healthy mixture of text, images, GIFs, and graphics to make your content seem more varied and interesting. Having a blog stuffed with keywords can be good, but if your content is hollow, you are unlikely to have the trust of your readers.
Create the perfect landing page
The perfect landing page is essential to customer acquisition and its importance in business growth simply cannot be underestimated. Every detail such as the color contrast, CTA button, information spacing, social media buttons, and usability is important to the success of a landing page. Before creating a landing page, you should ideally have detailed information about what your ideal demographic is and the best way to get to them. Information about customers influences minute, yet important details, such as the placement of CTA, choice of color, and choice of social media buttons. Always ensure that your landing page has no extraneous information that does not play a role in the conversion.
Use permission marketing
Permission marketing refers to the process of asking your digital audience the permission to directly send them updates via G-mail, YouTube, Twitter, Facebook or any medium of their choice. Permission marketing creates a sense of personal connection with a business, and it is quite mannerly and gives a business the impression of being thoughtful. Permission marketing provides a type of personal touch that is likely to improve your chances of customers engaging in positive word of mouth discussions about your business.