Gone are the days when beautifully flowing text on your company’s website would sell your company’s products. With the explosion of digital marketing, video has become king and with very good reasons. Human beings are highly visual; they are bound to remember a three minute video they watched than something they read off the internet. If the video pulls at the viewer’s heartstrings, you can be sure that it will positively impact on his purchasing decision, if not immediately then in future.
People tend to visit a company’s website after watching a branded video, improving its search engine optimization (SEO). By adding a video to your landing pages, website and content offers, you not only improve your firm’s SEO value but also improve click-through rates across the board. Video has a higher engagement than many of the other marketing platforms. A high percentage of the people who watch your company’s video are more likely to share, comment and embed it than with content on blogs or social media posts.
For all the above reasons, there has been a rise in video production companies. So what things should you consider when hiring a video production company? First, you need to get your goals and message straight. The clearer the vision, the easier the video production company will be able to come up with creative ideas to magnify and deliver on it.
Identify who your targeted audience is and the distribution channels you want to use to reach them. Knowing this will influence the style, format and overall the type of video that you want created. A video targeted at millennials on social media will be entirely different to one targeted towards an older professional crowd.
Pay for what you expect. The amount of money you pay will reflect on the resources used and the quality of the video. From the solo videographer, to the huge production company, you are bound to get varying quotes from the players in the market. Each of them has their strengths however look for one that fits your budget without compromising on the quality of video you receive at the end of the day.