Simaaya launched its summer collection of beautiful traditional wear recently. And to mark the day, they invited the star cast 'Durga Sohay'. Lead actress of the film, Sohini, along with Tanushree, Sampurna and Debjani visited the store at Triangular Park to roll out the collection.
“My best wishes to Arindam Sil for his upcoming movie ‘Durga Sohay’ where Simaaya is the saree partner. Our new collection has something for every discerning shopper looking to update their wardrobe,” said Rachit Agarwal, Director at Simaaya.
“Our exclusive collection of chiffons, floral prints, hand embroidery in mulmul, Banglar tant, kotas, crepes and printed sarees are the must have in all ladies wardrobes in this summer,” added Mayank Agarwal, Director, Simaaya.
Simaaya, Sasya and Siyaa are the three brands founded by Rachit Agarwal and Mayank Agarwal. Simaaya brings more than 10 designers under one roof. It also includes a bridal section. They stock an exclusive collection of some of India’s renowned fashion designers like Harpreet Narula, Paras and Shalini, Sayisha and several others.
During the occasion, Sohini said, "We always thought that Simaaya was about party wear sarees and the collection was meant for only special occasions. But, during the shooting of the film, we realised that even the simplest of the sarees have been so tastefully curated by Simaaya which can be worn on a simple functions as well."
The actresses checked out the saree collection and seen flaunted some of the sarees. They also talked about their film and asked the audience to watch the film with their families.
Patrons can choose from a range of beautiful sarees and other traditional wear at all the Simaaya showrooms. Gorgeous lehengas and salwar suits in pure cotton are also available at the stores. Unique prints and beautiful colour combinations are what describes the new collection. The products are available at attractive prices.
You can also find some very beautiful jewellery at the stores and pick your favourite for this summer.
So, if your favourite actresses are wearing it, why should you feel left out, Walk into our stores and check out our collection. The collection is already flying off the shelves.
Adorn the Simaaya sarees to make a statement this summer. Walk out in style and be the talk of the town. Our new collection is the one to treasure and a must-have in your wardrobe.