Getting your landscaping business off the ground is typically the hardest part. You have to get the right equipment, develop your client base, and prove your reliability. However, once you’re established, the next step is to grow and expand. There are a few ways to do this, and each of them carries various amounts of risk, investment, and payoff. Here are three steps you can take to water and grow your seedling landscape business.
Create a Team of Employees and Contractors
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You have two choices when deciding on labor for your landscaping business: hiring full- or part-time employees or hiring independent contractors. Both have their pros and cons. While you have to offer benefits and health care to full-time employees, they’re guaranteed to show up every week and work until the job is done. While contractors are less reliable, they’re more affordable and offer more flexibility. If you need only three people one day and 10 people the next, you can save by using contractors instead of keeping 10 employees on staff.
Many landscaping businesses do a mixture of both so they can have a regular team but then take on bigger projects with the help of contract work.
Develop Seasonal Offerings to Increase Revenue
Landscaping needs change throughout the seasons. During the spring, there’s an increased demand for pruning and tree trimming, while leaf collection and disposal is needed in the fall. By adding seasonal work to your offerings, you’re able to appeal to more customers and make more money during these peak times.
This is another instance where having contract labor is useful. If you can hire more people during these busy seasons, you can agree to more projects and increase your revenue. All you have to do is focus on getting the right materials for the job. For spring tree trimming and pruning, a boom lift or shredder could make your jobs go smoother.
Use Connections to Expand Into Neighborhoods
Do you find yourself driving all over town to get from one job to the next? Do you waste two to three hours each day just moving your equipment to the next location? You can’t change the number of hours in a workday, but you can increase their efficiency. As your clients are happy with your work, ask them to recommend you to their neighbors nearby. This taps into word of mouth marketing, one of the more trustworthy marketing tactics in your arsenal. Your truck can also serve as a marketing tool to increase visibility.
By acquiring multiple houses in a neighborhood as clients, you can cut your driving time down from hours into minutes. This allows you to finish more jobs each day and earn more money for your business and employees.
By following these tactics, you'll be in control of how quickly your landscaping business grows. Within a few months or a year, you may need to invest in a second set of equipment to visit two places at once. Once you start growing your footprint, there’s no limit to how much you can expand.