Friday, October 19, 2018

Utilize Facebook for Smarter Advertisement

by Sunder Singh (writer), Noida, April 11, 2017

Social networking runs parallel to the actual life of people. More than half of the world’s population is connected to one or the other social networking site.

This means nearly 3.5 Billion people in one arena. This new virtual field is nothing but a potential marketplace for your business. Companies are exploiting social networking sites and apps which is the new medium of communication. TV advertisements are now of bygone era. Sites like Facebook have billions of users from different countries, regions, and languages. Penetrating such platforms will help your organization to make its name visible to people of different places and taste.

Unlike TV or print media advertising industry, the research on advertisements in social media is still in nascent stage. Social media sites have their atmosphere and advertisers should consider each site separately. For instance, Facebook was one of the earliest social networking sites. Therefore a good number of Facebook users are now in their middle age and advertisement of products and pages should reflect the demographics of the site accordingly. Instagram, on the other hand, tend to have more teenagers and people in their early twenties.

Facebook allows multiple media to be shared

One of the best qualities of Facebook is that it allows you to share many types of media, be it videos, photos, links, pages, GIFs, and albums. Facebook users are comfortable with reading, unlike Instagram or Pinterest who are satisfied with photos and videos only. Therefore in Facebook, you can share the specifications of the product or textual matter related to your organization. The photo album is also one useful feature of Facebook. It allows you to classify and categorize pictures and keep similar ones at one place. If you’re promoting some event, you can save photos/videos of that particular event and share that unique album. Net surfers appreciate when they find data assembled and arranged; this will also help you garner more likes but you can always buy Facebook likes cheap from trusted sources. The more ‘likes’ you have, the bigger presence you have in the cyber world.

Promote events pages and be an active user

If you are the socialite and want to help yourself or your organization, then you must promote your event on Facebook and other sites. Facebook allows you to create Event pages so that you can invite people to visit the event. In December 2016, a father in Mexico invited 1.2 Million plus people on Facebook to attend his daughter’s birthday party at their home. It turned out to be one of the biggest events of the year. After the event concluded, you can post photos and videos related to the event. Businesses can promote the launch of their new products and services as well humanitarian activities and charities. Firms and companies often sponsor charity events which many times go unreported. But you can promote charity events on Facebook for free; this will help build a clean image of your organization. You can also include different graphics and display picture to your profile or page to make it look more attractive.

About the Writer

Sunder Singh is a writer for BrooWaha. For more information, visit the writer's website.
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