The world is progressing so is Instagram. We all know Instagram as an ultimate tool to market products and services and socialize of course. It is one of the must alluring social platforms on the web right now. Instagram has managed to serve us all including photographers, celebrity models, and fitness entrepreneurs. It is an absolute blessing for their business.
The user base of the popular image sharing application is expanding at a surprising rate leaving behind other social media platforms. It is not difficult to believe the success of Instagram because of uniqueness it offers and will continue to do so in 2017. The introduction of several new features have molded the platform into one of the best selling tools for e-commerce. The uses are incredible. Here are some of them:
Selling stuff is not easy these days. The competition is tough. It takes the time to create a sense of trust in customers. With so many options in the market, customers find it difficult to trust. Instagram can help you in that. When it comes to selling, context is the most important stuff. Instagram has the power to build context. It has the strength to sustain an authentic relationship with their audience. Businesses will now be able to connect with their audiences deeply. Emotional connections are crucially important, and Instagram stories do them correctly.
But this is not enough. Users can share and promote their content through link sharing. Instagram has added a link to stories to make the promotion of content easier and more effective. You can display your product and explain the reasons to buy it through stories. Then link up the check out page so users can buy the product immediately.
Better Instagram Business Tools
Stories are not enough. It is absolutely clear that Mark Zuckerberg and company will come up with incredible ideas to facilitate the business. Video options are one of them. Initially, Instagram was only able to feature images. Uploading videos is now a possibility. Current features will face improvements without a doubt. Instagram is already a marketplace. With better business tools in making, sellers can ask for nothing more. With Instagram followers free, you can make sure your business elevates several notches higher.
For many years, Instagram was completely viewed as a platform which was used mostly for people with a visual product. It was conjectured to be an ineffective and inefficient platform in terms of traffic driving due to lack of features like clickable links. But now the functionality has been enhanced. Developments in the recent years have evolved the perspective in many ways. The ability to switch between accounts, zoom in feature, longer videos, and live videos have improved the platform for brands. Users are making benefits out of the platform in creative and unique ways. They are able to engage with their customers more effectively.
The results are getting better day by day. If Instagram continues to upgrade itself in a similar manner, it can grow into a massive e-commerce platform in the next ten years.