Magento is one of the most popular eCommerce platforms in the world. In fact, according to the Magento website, there are more than 250,000 merchants across the globe utilizing Magento to sell their products. Builtwith.com has reported the number of websites using March 2016 and February 2017 and it appears to have increased by 48,000 in one year. And according to Builtwith usage statistics, 28% of websites globally are powered by Magento. It is evident that the CMS is considered to be trusted, robust and a partner of choice for businesses seeking to build eCommerce websites.
The statistics are impressive and may have persuaded you to build your online venture using Magento. However, before you embark on your search to hire a Magento coder or Magento development company, be sure that you cherry-pick the best from a global ecosystem of over 150,000 trained developers. Though it is a relatively easy-to-use and developer-friendly CMS, there are obvious benefits of hiring skilled talent. Let’s take a look at some of the advantages of hiring a professional developer.
1. Quality and service: There is a vast difference in the overall website performance score between professional and amateur development. Experienced Magento web developers can create a beautiful web store that loads quickly, performs well and can be scaled up as required. Quality of development is directly proportional to the years of experience and number of Magento projects that the developer/s have worked on. Other factors like professional conduct, timely delivery and post-launch support also play an important role in the overall experience of outsourcing the Magento project. Be sure to choose a reliable developer or development company that understands and values business ethics.
2. Cost-effectiveness: Since Magento is an open-source platform, there is no license fee and it also enjoys support of a large developer community, it is quite cost-effective. Magento comes in two editions for development – Magento CE (Community Edition) and Magento EE (Enterprise Edition). A skilled Magento developer can quite easily incorporate functionalities of EE into your CE project. Thus you can save a great deal, whilst creating a fully functional and optimized webstore.
3. Security: 2017 is a particularly harsh year from the cybersecurity perspective. Online commerce websites in particular face many risks in the form of DDoS attacks, identity theft, corporate hacking and the like. Your e-store needs a professional developer who is well-versed with the security aspect and can mitigate risks. Patch management is one way of preventing attacks and a reliable developer will update security patches in a timely manner.
4. SEO and marketing: Professionals know the difference between just being there and being ranked. Building a great looking and fully functional website is not enough. It should be designed with an SEO perspective for the store to be recognized and found easily. A professional developer or web development company will incorporate SEO best practices to help your Magento site rank better in search engines and work optimally. Designing an SEO-friendly Magento online store is vital to get recognized and increase your presence. It is also important to build a fully responsive or mobile friendly website for it to work on the plethora of smartphones that are used for online shopping now.
With the competition soaring high and the Internet becoming crowded with webstores, every merchant endeavors harder to get an edge within the market and gain more customers. Do you have any experience working with Magento developers? What are some qualities you would look for? Please share your views in the comments section.