The year 2016 saw a major shift of trends to user experiences than just the design. As more and more businesses are realizing the importance of smooth user experiences and optimizing their web outlooks for the said purpose, so is the term ‘user experience’ is gaining pace and becoming one of the buzzwords in the web development industry across the globe. The inclusion of factors that propagates smooth user experience have not only helped designers to create pages that not only look better but also builds attention towards the main objectives of the website in a better way for the users. According to latest estimates, user experience accounts for more than 20% on-site conversions for any website. Website designs that are created by not keeping the target audience in mind, accounts for low user experience and hence are unable to gain the desired momentum in terms on online lead generation and even on SEO rankings. Here are a few predictions for businesses involved in the website development which professional web design agencies also use to score profound success in the coming times:
Right information at the right time:
It is not advised to provide all the information to your user at the same time. The customer of today is intelligent and has less time to filter out information therefore they wish to know about the things they want to know about, only. Also, providing information about specific solutions also help businesses to deviate their customers less from the web pages and induce them to take the desired actions.
Designs for today’s age:
We are constantly exposed to latest technological advancements with every passing day of today’s age and as technology thrives so should its subsidiaries. Designers of today should start thinking out and beyond the usual boundaries to create web and marketing collateral designs that not only builds interest in customers but also persuades them to take the desired actions. In order to optimize user experience for the websites of today, designers are required to think from a customer’s perspective before kicking off the designing process.
It is essential for businesses to recognize how technology is changing and foresee the latest developments to start working for them beforehand, like wearable technology is the latest happening of the sector and is set to dominate the communication sector after mobile phones and smart phones.
Research and implement:
Only implementing the tactic which is fast becoming the industry norm is not wise, because what one business is attempting to include in its marketing or product strategy so does its competitor. Therefore, in order to secure and score your target market you must first research upon the interests of your user, know about their behaviors if you are dealing in the service industry and be very clear on the facts that induce them to take the actions that you desire. Today many businesses are investing a lot on understanding their buyer’s buying behaviors and this help them in not only launching better campaigns but also to create better user experiences for their customer segment.
Consumer experiences are helping businesses around the globe in devising persuading marketing strategies in order to promote their product offerings, add emotive and personal touch to them and the campaign becomes not only invincible but its converting power also increases by folds. Even Google is building more emphasis on each of its SEO algorithms release on quality user experience that allow users to stay more on any web-page, get to know hands-on information regarding a product or service and hence take informed buying decisions. Web designers are advised to keep a keen eye on emerging trends and adjust them accordingly to create astounding user experiences for their customers.