If a picture says a thousand words, a video must say a million. It's one of the reasons why they're becoming huge in the business world. A video is the ideal way to share your message with a tremendous amount of customers all around the world if you're lucky.
We've all seen what happens when a viral video takes off. What you don't see is the things taking place in the backend. Video production takes a lifetime to master, but there are obvious ways to see great results quickly and we're going to look at them now.
Don't Waste Time Procrastinating
A lot of businesses feel the need to wait until they have the best equipment in the world before they do anything. If only you knew the huge success stories companies have had working on a limited budget. Bentley are one of the most luxurious brands around and they've shot adverts using an iPhone. You need to get content out there instead of waiting around until all the stars in the sky align.
Focus On Your Customer Avatar
Don't get carried away when you begin shooting videos. Some companies enjoy the process so much they end up trying to create something Steven Spielberg would be proud of and they forget about their customer avatar. You should only be trying to target a specific person who is most likely to give you their money. If anyone else likes your videos it's a nice bonus.
Learn How To Tell Stories
People have been telling stories long before they were being written. It's how they made their way down from generation to generation. Basically, we love stories and can easily get wrapped up in them. You would expect Hollywood movies to have a dramatic storyline, but even if you're making any kind of video the art of storytelling is crucial. It's the most important marketing skill you'll ever learn.
Use It To Its Full Potential
When you write an article you'll be able to tell people things. With video it's completely different because you'll be able to show them. Unfortunately, it's far too easy to fall into the trap of telling them things with video too. It means you'll not be taking advantage of video to its full potential, so it's something you must keep in mind when you're coming up with ideas.
Concentrate On Your Benefits
Do you know anything about features versus benefits? Features could be the things your products do, but the benefits will be how they change someone's life. Nobody actually cares about a product unless it gives them the outcome they desire. Along the same lines, you should share what your company believes in instead of talking about what you do and people will relate to you.
It's The Perfect Time To Start
Video is going to be huge this year. It's easy to tell because there are much more people talking about it than usual. If you don't jump on it now your competitors could potentially leave you behind, so start taking video seriously and use the tips we've talked about today to guide you.