While it's the ultimate dream to own one's business, managing it can be one of the hardest things to do. While you're looking out for your staff and making sure that your customers are satisfied, you've got an eye out for what the competition is up to.
In this technology age, the bulk of business management is now being run by applications and gadgets. Enlightened business owners have now opted for automated systems to help them out, rather than doing multiple things at the same time.
And while there are several types of these software solutions out there, I'll be discussing two of them in this article, CRM and ERP.
CRM is an abbreviation for Customer Relationship Management. It helps business owners to keep all of their customer information in one place. It also describes all the different aspects of a business' interaction with its customers, whether it is sales or service-related.
It's a business strategy that helps business owners to have a better understanding of their customers. This understanding will in turn help them to retain these customers by providing them excellent customer service which will result in profitable increase.
CRM can help create specific marketing campaigns since it has information about the customers. It can also keep track of customer transactions.
ERP on the other hand, is an acronym for Enterprise Resource Planning. This software is used to manage the business as it brings together all the different parts of a business operation, including product planning, development, manufacturing processes, human resources, financials and sales and marketing.
ERP solutions focus more on helping to improve the operational efficiency of business resources. That's why business owners use it to integrate all their business processes into a single place, so as to efficiently and effectively manage their businesses.
Both being software solutions for businesses, you must ensure they have some vital features before choosing them. There are several CRM and ERP requirement lists outlining these vital features, but below I’ll be discussing 4 of them.
1. ERP Ease of Integration
Whether you're transferring data into a new ERP system or adding a third-party application to an existing one, there's no dodging the integration issues that come along with many ERP software solutions.
In order to get maximum business value from the ERP modules, all other business-critical applications have to be well integrated with it. With this is mind, you have to ensure that you've got the integration aspect working well.
2. CRM Sales Automation
Usually, a CRM system search starts with trying to find a way to streamline manual sales tasks and increase productivity for sales professionals.
The right CRM application for your business should be able to create process-driven sales automation that increases sales productivity by streamlining the several sales processes.
3. ERP Human Capital Management
ERP do more than just core processes that include employee administration, payroll and legal reporting. They also feature a host of capabilities including resource, workforce and talent management.
They also handle performance support, recruitment, employee performance, competency management, etc. These are some of the features business owners should look for in an ERP system.
4. CRM Mobility Features
The availability of features like being mobile should be a key deciding factor when going for a CRM application.
A mobile compatible CRM will create a different experience for business owners who are burdened with getting access to prospects or customer information while on the move.
Mobile-ready CRM providers have mobile optimized CRM applications that be accessed using a smart phone or other mobile devices, therefore making it easier for sales professionals to stay connected while on the go.
These are some of the vital features your CRM and ERP software solutions should possess. These features help you enjoy the software better, and in essence, make running your business easier. Ensure to always look out for them.