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Monday, October 23, 2017

How to Make Your Print Design Pop With Effective Printing

by Jerry Shaw (writer), , December 30, 2016

Credit: http://www.braincube.in/images/print.jpg
braincube

How to Make Your Print Design Pop With Effective Printing Finishes That Are Simple

Do you want to give your print design an extra edge to stand out from the competition? Print finishes are a great way to add impact to your design, improve its durability, make your brand look prestigious and give an overall professional look to your printed materials.

Print Design

What Are Print Finishes?

“Print finishes” refer to all the processes performed on printed material after it has come off the printing press, and they include processes such as trimming, cutting, and binding. However, there are also decorative processes that can be applied to your printed design and these are the type of print finishes that will help bring your design to life. Here are 5 types of effective print finishes that will make your print design ‘pop’:

Embossing

Embossing is a type of print finish that creates texture and emphasis to your printed design. This is done by creating a raised impression of your design on your stock material. The opposite is also possible (creating a depressed image) and this is referred to as debossing.

By embossing parts of your design, you can help certain elements stand out and create focal points on your printed design.

Foil Stamping

Foil stamping creates reflective elements on your printed design, and can help create the feeling of luxury. It is done by using a heating process that attaches the foil to the printed material. Often foil stamping can be combined with other print finishes such as embossing for added effect.

Die Cutting

Die cutting involves using a ‘die’ to cut patterns into a printed surface. This could be as simple as creating round corners to a page, or sophisticated as cutting out patterns of a logo. Die cutting can be used to create interesting effects when the cut-out designs are placed against coloured paper.

Laminating

Laminating adds a thin, transparent protective coating to your printed materials. This helps to improve the durability of the printed material, preventing it from ripping or tearing, as well as making it water resistant.

Aesthetically speaking, laminating helps your design appear sharper and have more contrast when applied to vibrant colours. There are two types of laminate to choose from: gloss laminate and matte laminate.

Varnishes

Varnishes are a type of liquid coating that are applied to printed surfaces. They help preserve the ink from the printed materials, while also giving the printed surface a smooth texture. There are many different types of varnishes and they include gloss, matte, silk, and UV.

Although varnishes have a similar effect to laminating, the main difference between the two is that varnishes can be applied to specific areas of a printed design. This is referred to as spot varnishing and helps to create interesting focal points with the contrast between the varnished area and non-varnished area.

Final Word

Print finishing adds an extra touch to your printed design, making it look more prestigious and professional. Whether it is embossing, foil stamping, die cutting, laminating or varnishing, each one will add impact to your design and help you stand out from the competition.

If you’re considering using one of these print finishes in your next print design, contact The Room Studio to see how we can help.



About the Writer

Jerry enjoys writing about Business, Branding, Lifestyle and Marketing.
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