Sunday, October 21, 2018

How to Build a Small Business Website

by AnaG (writer), Belgrade, Serbia, September 22, 2016

If you're an entrepreneur and an owner of a small business, or you’re selling a product or a service, then a website is of great importance for your success.

A website is not just for those who deal with online services, but for everybody. Look at your website as an extension of your business card, a place where people can find all the necessary information about you and your business. Of course, you should include other details like your background, experience, and other credentials. This will make it easier for your potential customers when deciding whether you’re the right fit for them.

Creating a website is now easier than ever before, and the best part is that you can do it all by yourself. Of course, you can hire a developer to do the job for you, but this is usually a bit more expensive option. Whatever you decide, the whole journey will be much easier if you understand the following 5 steps.

1. Your website needs a purpose

At the very beginning, you have to decide what your website is going to do for you. You can create a “static” website, where you will simply provide all the necessary information your potential clients need to know (your products, services, etc.) and just leave it like that. On the other hand, you can create a more engaging website and include a gallery, a blog, and update the content on a regular basis. This will surely make it more interesting for you potential clients and help them connect with you and your business.

2. Choose a platform for your website

There are three platforms that are currently leading the CMS world: Joomla, WordPress and Drupal. However, that doesn’t mean that these are the only three options available out there. If you want to build a website for your business, there are lots of options to choose from. Lately, more and more people have been opting for website builders, resulting in them becoming increasingly popular. As you start exploring this whole industry, you may find the options overwhelming. But whatever you do, don’t panic! Just make sure that the website builder you’ve chosen offers everything you need: functionality, ease of use and affordable pricing. In most cases, all you have to do is select one of the business templates that matches the functionality you need and customize the content from there.

3. Organize your website

At this point, you should define your main goals. Start thinking about what your website is going to look like and what its main purpose will be. I’m talking about your logo and other graphic elements as well as the main menu. Think about what kind of information you want to put on each page of the website. Every platform, and almost every website builder will let you change the visual appearance of the website, which means you can customize it to your exact needs.

4. Develop your website content

This is the most important, but also the hardest part of making a website. Content decides whether or not the visitor will like your website. That said, your website copy needs to be informative and engaging. Moreover, it also has to convey the right message so that your visitors actually read it and not just move on to the next site. However, text is just one part of the content; Images represent another vital element. All images and visual elements should match your particular business. Visual impact is usually a visitor’s first impression, so take this part very seriously. Visuals can include stock images, product photos, photos of yourself and your team members, or other graphics that would represent your business in the best possible way.

5. Maintain your website

Ok, now we’ve come to the “easy” part, which is maintaining your website. The most important thing is to simply update your content and information on a regular basis, which doesn’t require much effort. Even if you decide to add some new pages, blog posts, or menu choices, this shouldn’t be that hard either. Every CMS platform and website builder provides you with a control panel from where you can access all your content and other website material.

About the Writer

AnaG is a writer for BrooWaha. For more information, visit the writer's website.
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