Everyone who is about to launch a website wants to present themselves and their business in the best possible light, and in order to achieve this goal, one needs to have a distinctive online presentation, something that is going to get him noticed in the sea of one billion websites.
Yeah, you read that right. There are over 1 billion websites online right now. This fact begs the question: How does one get to the top and stand out from this tough crowd?
Of course, coming up with new, fresh ideas and staying original is difficult, and oftentimes mission impossible. However, there are ways you can be head and shoulders above all your competitors, even if your content might not be unique.
Whatever your company’s core business is, you need to make sure you put maximum effort into everything you do. Gain a tremendous advantage over your contenders and show how great your business is by making the following adjustments to your website:
1. Good Spelling
The quickest way to ruin your online credibility and scare potential customers away is to have spelling mistakes on your website. You don’t want that, do you? Imagine, for example, visiting a website in order to check a certain product, only to see its name misspelled. You would probably think that you didn’t find the right product, or you would immediately recognize the mistake. Either way, poor spelling would most definitely have an impact on your perception of the quality offered by that company. Moreover, this poor attention to detail would lead to a drop in sales, not to mention the loss of customer trust. Spelling matters. It’s as simple as that.
Worry not, a neat solution to this problem comes in the form of Respelt, an online spell check. This tool will save the day by making your website content free of spelling errors.
2. A Simple, yet Effective Landing Page
This means that a person browsing the Internet and scanning the search engine results will pay attention for only 8 seconds. When this visitor is checking out your website landing page, he has that much time to understand the purpose of it and how to use it. Don’t make him hunt down the answers. Simplicity is the key to getting the hang of how something works. Make your landing page design clean and simple so that your potential customers’ attention doesn’t drift. The page design is what diverts the users toward your business goal.
Need help improving your landing page? Join a group on Inbound.org called The Pit , submit your page and experts will provide you with valuable advice and honest feedback.
3. Ease of Use
Is having a killer visual design more important than good website usability?
Sure, great design will make your customer’s jaw drop, but this doesn’t mean you should ignore your site’s ease of navigation. Invest in both usability and design.
You need to see your website through someone else’s eyes. That said, ask your friends to test your website or, even better, get feedback from your users. Let them pinpoint the problems hindering your site.
Track the user flow and see how difficult the navigation is. Can they easily find the content they are looking for? Is customer support easy to reach? Is the payment process simple?
Don’t worry, you’ll breathe a sigh of relief after heading to UserTesting’s free tool called Peek. With its help, you’ll see how real people use your website, and you’ll also get constructive feedback from them.
4. Responsive Web Design
“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.” Jeffrey Veen
Don’t put all your efforts into making complex sites or pompous design. Simple design is the new black. What you and your business need is web design that looks good across different devices. Responding to your users’ preferences is imperative, and you should always strive to improve the user experience by coming up with solutions for each screen size, platform and orientation.
The easiest way to see what your website looks like in different screen resolution and check its responsiveness quickly is to use the Am I Responsive tool.
5. Call-to-Action Buttons
Your content attracts a lot of visitors, and they love and praise your work? That’s great, but
do they make a purchase after visiting your site for the first time? People often need to be told what to do, and that’s why you should direct them to the activity they are supposed to perform - buy, subscribe, download, etc. Take a look at your site now. Does it tell the visitor what to do next? That’s where calls to action come in. You can’t afford to neglect them. Make them compelling and easy to find, don’t expect your users to search for them. To see what works and what doesn’t, make sure you test your CTAall the time - change its placement, copy, size and colour.
Not sure how to create an effective CTA fast and easily? HubSpot CTAs have got you covered.
Enhance your website right now, grow with it and reap the fruits of your efforts.