As a small business owner or developer, you’re faced with many different challenges and problems to overcome. Many of these problems often stem from technology. In this day and age, most – if not all – small business revolves around technology. It has to, in order to keep up to date and stay competitive in a challenging business environment.
If you’re starting up a small business, read on. Below we’ll delve into three common technology-related problems often faced by small businesses, and discuss ways you can overcome them to achieve success.
1. Choosing the right products.
One of the first challenges faced by any business is to make some important decisions regarding technology. This can pose a problem when it comes to the wide range of options available on the market. It can also cause disagreements if key stakeholders don’t see eye-to-eye on which products should be chosen.
To solve this problem, you’ll need to take a step back and look at what sort of technology your business really needs. What hardware and software will be used in the day-to-day running of the business? What communications tech will you need? Are all the products you’re considering really vital assets for your business? All this needs to be taken into consideration.
Once you’ve decided on the tech products you need, it’s time to conduct some extensive research. You might like to consult an IT specialist for further insight, or you can compare reviews and features between different products yourself. However you decide to go about it, don’t take this step lightly. These tech products will set you up as a business and form the foundation of your company and its systems.
2. Establishing a cybersecurity system.
Once you’ve selected the right technology products for your business, you’ll need to think about cybersecurity. The security of your data and systems is one of the most important considerations a small business has. In today’s technologically advanced age, every business faces the threat of data loss, infiltration or corruption. If you fail to implement adequate digital protection, you could be putting your business at great risk.
You’ll probably need to consult with an IT specialist to establish a complete cybersecurity system. However, basic measures such as firewalls and VPNs are easy to install and will provide a great measure of protection.
Virtual Private Networks in particular are a great asset for small business and can help protect your data and systems. A VPN allows you to browse the internet using an encrypted, safe and secure connection. Basically, VPNs obscure your IP address in order to provide you with an anonymous browsing experience and protect you from malicious intent, such as hacking.
As with any tech matter, however, be sure to do your research when obtaining a VPN – and try to find some VPN reviews that will help you make a good decision.
3. Integrating social media into a business plan.
Once you have your systems and security in place, it’s time to think about your online presence. It may seem like an unimportant thing to consider at this stage of business development, but in fact, it’s vital.
The importance of an active, wide-reaching social media presence cannot be underestimated, especially for small businesses. Technology is used more than ever nowadays, and social media has never been more popular. As a small enterprise, you can’t afford not to have a presence online, so it’s best to develop a strategy as early as possible.
Keep these common problems (and their solutions) in mind and your small business will be sure to thrive.