Wednesday, January 23, 2019

Why are People Gravitating Towards Online Grocery Shopping?

Sceptics will point out the various ways in which fraudsters online are out to get gullible targets. There is always a shadow of a doubt.

When it comes to trying online shopping by circumventing the traditional route of going to your ‘friendly’ neighborhood shopkeeper.Then, why are so many people, especially the young millennial living a busy life in the throbbing and pulsating city, moving towards online shopping for even everyday items such as fat-free dairy products?

Following are 5 Reasons why Online Shopping is becoming increasing Relevant

  • There is a lot of transparency in online shopping. Gone are the days when one would have to take the word of the shopkeeper as being the law. Almost everyone is aware of a time when shopkeepers would paste inflated price tags on everyday items and there would be no way to verify the actual amount that one needed to pay for these products. With online shopping, this fallacy has been nearly eliminated. Of course, there are many spurious websites online that will try and scam one of money but most reliable e-retailers will refrain from such nefarious practices.
  • The availability of a wide range of products is another reason why people prefer shopping online. Take in case the fact that health-conscious people who exercise on a daily basis also need to follow a diet plan that will balance the calories lost. However, most of these specialized food items are rarely available in local grocery stores. Yes, they might be available in supermarkets but going all the way there to simply buy a few fat-free dairy products seems like a waste of resources. On the other hand, one can simply order these products online and get them delivered on the same day.
  • Who doesn’t love a good deal! Well, this is one of the reasons why people are gravitating towards online shopping. From combo offers to all-year discount schemes, there are so many ways in which e-retailers are luring customers into their virtual shops. Supermarkets in all major cities also offer such offers but most of them are seasonal and one needs to make purchases in bulk to avail of them. That is not the case with online shopping.
  • It may sound like a critique but we are increasingly becoming a people who prefer convenience over everything else. And, this is exactly what online grocery shopping offers. With a simple click, one can get all the monthly supplies delivered to their doorstep. Moreover, they can place this order whenever they want. There is no more waiting for the store to open and the delivery boy to come back from his lunch break!
  • Finally, perhaps the biggest reason why people are gravitating towards online grocery shopping is the fact that it saves them valuable time. Traveling to the neighborhood grocery store or the main supermarket is a hassle in itself. And it becomes even more bothersome due to elements such as traffic and erratic weather conditions. In the face of such scenarios, people prefer to shop online.

About the Writer

Seema Sharma is a writer for BrooWaha. For more information, visit the writer's website.
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