Want to promote your business via brochure and don’t know which design to choose? Well, then ask a professional brochure design company about it. If you ask me, I would suggest promoting your business with a tri-fold brochure design. Why? Well, then you better read this article.
A trifold brochure design is the latest member that grabs attention in small space. Trifold is a recent craze in the business world. Let’s check out the layout and construction of a tri-fold brochure design and what actually makes it so appealing.
Construction and Layout:
A trifold brochure is designed on the basis of a landscape view, where a paper has 3 folds. The audience first lifts off the first flap then the right, just like we read books.
A Sneak Peek into Tri-Fold Brochure design:
Step 1: It is the outside part of the brochure design which comprises up of your company logo design, name and an attractive image. The front cover also contains a compelling message that appeals audience to jump in and read the brochure.
Step 2: This is the inner fold part of your brochure. Remember, the audience is now drawn into your brochure after reading the compelling message on the front page. A reader will expect to see some action related message. This is the best opportunity to give your audience a feel that they must buy whatever you are offering.
Step 3: After reading the compelling message on the first flap and the introductory call of action on the second, now what you have to do is to muddle with your audience. You may give them a short introduction about the product itself or something more relevant than that. It is best to highlight the information with headings and subheadings.
Step 4: Tell a bit about your business and what other services you offer. If you are already giving some discounts on products or service include that in this part. Shed some light on the net value of each product.
Step 5: This part of the brochure is meant to give value to your readers. Entice them with offers, something free or complementary would do the job here. This section is also called as the call to action. It is been observed that some business owners add testimonials in this part but it’s your choice after all.
Step 6: This section consists up of contact details and sometimes even a map to help audience navigate. In some trifold brochure designs, the 5th part has a form which can be sent to address on the 6th part. Thus the 6th part acts as a direct mail piece.
Brochures are a popular marketing tool that helps in promoting your business globally. They increase the visibility of your business by approaching the audience. Whether you use online brochures or paper brochure, you will have desired results because your target audience is bound to act on your call to action.
By now you must have gathered a lot of data and insight about a trifold brochure design. What are you waiting for them give professional brochure design agency a chance to craft something that can lift your company out of nowhere?