Live streaming is a new trend, which has already gained worldwide popularity. Nonetheless, millions of people, who live in different countries of the world, give preference to this option when deciding to promote their businesses or just get in touch with other users, who share their thoughts, hobbies and ideas. Actually, live streaming may be used for different purposes. Thus, you can make use of this online technique to:
• Advertise your company of the web
• Establish online presence
• Make presentations
• Live stream home videos
• Conduct online tutorials
• Hold discussions
• Broadcast online games and ways of playing them
• Popularize your hobby
• Educate people
• Find co-thinkers and business partners etc.
These are only a few ideas you can follow when deciding in favor of live streaming. Just like any other online technique, live streaming is also associated with a number of mistakes that may prevent you from getting the most out of this method. Listed below are the most widespread pitfalls one may encounter during the live streaming practice.
1. Non-Scheduled Broadcasts
One of the major mistakes owners of live streaming channels make it that they do not schedule their broadcasts. They just go online any time they consider the most convenient and suitable for them, but this does not mean that this time is suitable for their viewers as well. With that said, it becomes obvious that success of your live streaming channel will depend a lot upon the consistency of streaming. Those people, who have subscribed to your channel and expect to avail useful information there, should be aware of the days and hours of broadcasts. This time should be the most suitable for the prevailing amount of users. To define the right time, it makes sense to find out how many people have joined your channel and what countries they come from. If possible, create a poll to find out what days of the week and time of the day work best for your viewers.
2. Low Quality Video and Audio
It goes without saying that the quality of video and audio matters a lot, when it comes to live streaming. And this is obvious, because low quality streaming may spoil the overall perception of information by the users. Having joined the poorly organized channel once, they will not come back again. That is why, you have to pick quality equipment and reliable software to make your live streaming effort a success. Many people focus on the quality of video and overlook the importance of quality audio. This, however, may be quite a costly mistake, especially if you have created a channel to broadcast online tutorials, webinars, make presentations etc. The quality of sound may not be that crucial when you watch Live streaming cams on map, for instance, but if people do not hear your presentation, they will fail to understand your message and will abandon the site even before the broadcast comes to its end.
3. Lack of Interaction With the Viewers
Users, who sign up for your live streaming channel, expect more than just a mere broadcast. There should be a particular “highlight” you will be famous for – something that will attract the attention of users and will encourage them to come back again. Users need interaction and they won’t be satisfied with an ordinary broadcast. So, take your time to develop your own plan of interacting with viewers. If they need your assistance – provide it! Do they face problems or have any other concerns? It is you, who may help them find answers to their questions! In case you don’t know how to encourage your audience to keep watching your live stream channel, there is plenty of info available on the web. The only thing you need is… desire to make your endeavor a success. Good luck!