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Wednesday, December 19, 2018

Use of email marketing for event promotion

by Jems (writer), , January 15, 2016

Email is a strong marketing tool towards promoting your event as well as selling more tickets. It is even stronger in combination with social media.

Email is a strong marketing tool towards promoting your event as well as selling more tickets. It is even stronger in combination with social media.Emails to potential attendees or else to your real participants are helpful at any point in the event life cycle. Whether you are sending out invitations, a newsletter or else a follow-up emails after your event staying in touch with your most precious assets.

Segment your recipients

Nevertheless, after you have sent out your first invitation email use the time unless your event begins to send out a little reminder to the people who have not registered yet or else an email with news concerning the event to ticket purchasers. However, do not overdo it. People do not like being spammed. Whilst you are sending out newsletters or else writing on a fresh blog article or even post on Facebook or Twitter often share something of worth for the ones who have been supposed to read it. Inform potential attendees concerning your event in general as well as particular ticket rates. The people who have almost registered would desire to know more concerning the sessions, speakers, as well as the venue. That is why it is significant to segment your recipients once your ticket sale has commenced or even before. You could desire towards sending out various emails to people who already visited your event last year as well as new contacts.

Combine email as well as social media

You certainly desire to combine your social media activities with your email event marketing. Whilst sending out invitations or newsletters display them that they perhaps find you on Twitter as well as Facebook, too. Explain what they may anticipate whilst following you. So people perhaps take decision where they desire towards getting information or contact you. Refer to attractive articles on your blog or else to blogs as well as websites of your speakers. Coordinate your actions in the various channels this will permit you to deliver your information to a broader audience. So you can use email as well as social media towards promoting your event successfully.

An Email Marketing Tool for event hosts

There has been no one fits all suggestion. Keep however a few things in mind: Share precious information. Do not be spammy. Be creative as well as try towards engaging people. Combine your social media activities through your email campaigns. Analyze your campaigns as well as learn from mistakes.



About the Writer

Jems is a writer for BrooWaha. For more information, visit the writer's website.
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