E-commerce is rocking the internet arena. The credit for the growth of E-commerce business goes to many aspects the main being the growing awareness on the part of consumers to get the best deals, more and more companies are showcasing their products on the internet and globalization which has opened the doors to products of other countries.
However to be successful in Ecommerce one must have the following essential features:
- Website to be updated frequently: In order to succeed in ecommerce business the website should be updated regularly. Even if one has no new products, it is advisable to make certain changes in the site in order to entice the target audience who will have the reason to visit the website again and again. Things like daily special offers, coupons, blogs, editorial picks etc makes attracts and inculcates interest in the mind of the target audience who get the reason to return back to the site again and again.
- Send out frequent newsletters: One must send the customer newsletter at least once in the week. Even if your advertising department has nothing new to advertise send the mail of special offer, new arrivals, email marketing or editorial picks. Such action renders a fair chance to push special offers and new products thus increasing the sales. It raises brand awareness so that customers do not forget the site.
- Easy signups: Tedious registration forms may result the customer abandoning the purchase. It is better to give option to the customer to check in as a guest rather than registering the account. Online shoppers are keen to make purchases easily and with lesser efforts so see that they achieve their goal of purchase easily.
- Good product photography: Images speak more than words and a good product photography showcasing the actual image of the product allures the customers who go ahead to read the descriptions of the product and make the final purchases. Including gallery of images showing all features of the product will be an additional advantage.
- Easy payment gateway: Ecommerce site should have easy payment gateway which is secure and confidential. The site must lead the customer to payment gateway easily.
- Intuitive navigation: Navigation should be intuitive with labeling that makes sense to the customers. One must research on most vital pages in the main navigation window, do the testing to locate the best label of navigation.
- Detailed product description: Clear and flawless product description are vital to aid the buyers to make purchases. The descriptions of the product act like the store sales man so it is mandatory to be informative and must contain all the vital information that the buyer look for while purchasing the product like size, texture, weight, colors, weight, warranties etc.
E-commerce site with the essential qualities one can no doubt achieve success in the business.