More and more companies now opt for digital marketing, SEO, SMO and other similar services. They regularly create content to stay ahead of the competitors on social media and search engines. But still, a lot of companies get terrified when they hear about Pay per Click or PPC. While they understand the layman dynamics of online advertising, they are not familiar with the concept of PPC and what it can do for their business. These companies may then hire individuals with Pay Per Click training to ensure their success in online advertisement. But what’s PPC exactly? Read on this beginner’s guide to know.
PPC or Pay per click is an advertising program where your product, service or website is advertised among potential clients. The advertisers pay fee every time one of their advertisements are clicked instead of paying one lump-sum amount before. It’s like buying visits for your website. PPC advertising benefits as you can constantly monitor data and analyze it, modify your strategy and get higher returns on investment. If you are into digital marketing and seek to become better at this advertising campaign, opt for PPC training in Delhi to increase your chances of being hired and get better qualifications.
Essentially, those who begin with a PPC campaign must consider return of investment or ROI of their advertising campaign. Before starting the campaign, they must calculate the returns and total the amount of revenue derived from PPC while subtracting it from money spent on those advertisements. Then, multiply the same with 100 to find the percentage. If the percentage is higher, your ROI is higher. So, tweak your strategies accordingly. Choose a PPC institute in Delhi or anywhere else to understand the dynamics of pay per click advertisement, how it’s done, what keywords you can use and how strategies can be modified.
The next step is to set goals. You must know how the advertisements should yield results. What most businesses what is sales, but there are different ways through which you can accomplish it. So, customize your goals and then use PPC accordingly.
Also, ensure that you have an attractive, engaging and easy to use landing page. After all, that’s the first page your audience is going to see once they click on the PPC campaign. Most entrepreneurs and individuals who work in digital marketing are so busy with PPC that they forget the value of that landing page. Make sure that the page is designed such that it simply attracts the customer. For instance, if the advertisement is about second hand books, make sure that only the books are featured heavily on the page instead of other products. Or else, the customer will simply leave the page.
Lastly, focus on keywords, with short and long-tail keywords that will help you get better traffic on your website.