One of the strongest reasons for people to stay longer than they usually would on a certain website or a platform is the content. This means that the more engaging content will increase the presence of the audience for a long time. Hence, when there is a video on a website which is being played obviously invites the attention for more seconds as compared to a text which can be easily read through. Therefore, in order to increase the presence of users online over the websites and platforms, videos are seeing an explosive growth.
Another reason is the Google algorithm. The Google algorithm ranks websites based on different parameters and credibility. One of the strongest parameters is the amount of time spent on the website by an average user. This is why keeping your users happy and on your page is important if your search engine optimization techniques have to work in your favor. This is the sole reason why explainer videos have become largely a part of a strong strategy for content on the website due to their proven efficiency and effectiveness in generating engagement with the audience. Today’s blog is going to talk about the many reasons why your business needs an explainer video.
Clearly explain your business and products
Explainer videos are an invitation to your audience to come and get to know you. It is like a networking event for them where they can come, just see around and possibly develop a beneficial connection with you. Rather than writing a whole bunch of text on different pages, explainer videos provide your audience with a crystal clear explanation of who you are, what you stand for and your business. After watching the video, then can then decide whether you are the one who can really solve their problems or what is the major reason for your existence in the market.
Generate more shares
It is no hidden fact, that explainer videos generate more shares. When you wish to target more visibility and shares, then explainer videos are the way to go. If you create the right storyboard and animation or a content which is really strong, the audience is automatically going to share your video. You can also plan out a strong social media and digital campaign to boost the effectiveness and a viral reach of the explainer video and gain more market. Shares are one of the strongest parameters that tell whether your audience liked the video or not.
Increase web traffic
If you cleverly link the conversion of your video into a website visit, then you can really increase the traffic to your websites through explainer video advertisement. An increased traffic has its own major advantages and benefits to the business, including the direct increase in revenue generation.
Retain more information
Your audience has the capacity to retain more information and remember the technical aspects of your business or product with the help of explainer videos. If your business is something which requires a proper pitch, then explainer videos are really the solution you should be looking for.