When an average visitor visits a website, they form opinion about it within 50 milliseconds – that is, 0.05 seconds. That’s all it takes for the visitor to decide whether to continue or abandon the website.
Therefore it is essential to have good web design, as a recent report also established that 75% of users make judgments on a company based on their website’s design.
It is also important to note that 85% of people consult the internet before making purchases, whether online or in real life. So it is only sensible to offer the best first impression for your website which can be archived simple by implementing a good website design
Here are some of the statistics related to web design curated and researched by Kinesis, brought to you by Notion Technologies, a leading web design company.
94% of First Impressions Are Design Related
One thing that stands true in web design is the importance of the quality of the content. It often happens that the best of the content remains hidden or gets ignored under the weight of poor web design. A study of user behavior shows that aesthetic appeal and easy navigation are the plus points and comparatively more influential over the content value of the website.
72% of people trust online reviews
Nearly all ecommerce websites incorporate user reviews for their products. Subliminally these have an elevated effect on the product sales as better rated products are usually also the ones which are most sold. People entrust the reviews more than the recommendations they get based on their previous purchases. Keep an eye on the user reviews and improve accordingly. Furthermore, a said 67% of users are more likely to make purchases if there is a compatible mobile website. This could be because it becomes easier to keep connected to the items on the go, through a cross-platform website. Users don’t typically have to log in on the desktop site to complete their purchases.
40% of users will turn away from the website if it doesn’t load within 3 seconds
I bet anyone from the 90s would agree that the internet speeds are taken for granted nowadays, yet if your website is resource heavy with large-sized images and supporting media, it will load at a crawling speed, even slower if the user is on a mobile device. Although 40% will shut the website within 3 seconds, almost all will quit it if it takes more than 5-7 seconds to load. It is vital to optimize the images keep the overall size of the website media low.
80% of internet users browse using mobiles
In the past few years the number of mobile users has overtaken the number of desktop users with a slow but steady growth. The advent of responsive web design has only added fuel to the mobile devices fire. It has become crucial to serve content cross platform if you plan on creating any sort of impact. Many agencies dealing in web designing and around, recommend adopting Responsive web design.