The world that we live in today is the digitally influenced world, where everything that we do is related to digital technology and everything we communicate is on digital media. Talking about smart phones, cameras, social activities, and so on, we seem to be over influenced by these digital technologies so much that now it’s almost impossible to even think of living without them.
Taking opportunity of the fact that there is a world of customers on the digital arena, companies around the globe are now investing time, effort and money in marketing over the medium so that maximum reach could be attained that could lead to maximum sales for any business. People have now started taking up blogging as a profession, search engine optimization, pay per click marketing, social media marketing and similar are the subsidiaries and new professions that rose due to the advent of digital technologies and their boom.
All these marketing mechanisms involve content in them, and so, another important type of marketing arouse that is known as content marketing. Content is the king when it comes to search engine optimization and social media publicity. According to latest research more than 76% b2c and almost 36% b2b organizations are now using content marketing to publicize their products and offerings. More than 63% Millennials in the United States think that online publicity of any brand mainly depends on its marketing content.
But in order to achieve good results out of your content marketing efforts you need to create good and engaging content. Following are some important tips that you should keep in mind while devising content for online publicity of your brand and also while devising a content marketing plan for your company.
Gathering of ideas:
The first and most imperative step of content marketing is gathering of ideas to generate quality content for your online publicity. A structured process should have to be followed in your content marketing creations. Haphazardly written content that makes no or less sense also result in no or very less positive publicity for the brand.
Prepare, devise and create:
Now that you have gathered ideas for your content you need to prepare the content structure, devise a strategy on how will you include and convey your product benefits through this content and start writing it.
Remember the more crisp the content the more likes, shares and views it will generate. There are thousands of content sharing websites today that you can make use of and generate genuine and fruitful leads out of them, however if your content is based on a story that is trending five years back or is written in a flat way that provides no spark to the reader be assure that this is just waste of time and energy that you did while creating it.
Don’t just leave your content flat. Put life in it by adding pictures and info graphics to it. This not only makes your content engaging for the reader but makes it much easier for them to understand as well. Engaging content is the key to content marketing!
After you are done writing, make sure to proof read it for any spelling or grammatical errors before you submit article. At times the writer himself is unable to detect mistakes. Microsoft word does offer a spell check option in it but it’s always wise to get it checked by a fellow. This will not only get your errors rectified but also tells you how will the general public will react to your article.
By following the above mentioned steps, we are sure you will be able to create a good and fruitful content for your online marketing campaign.
About the author:
Talha Manzoor is a business graduate who is working as a manager, brand management at Amaxza Digital. He occasionally writes about advancements in the mobile application development technology such as android and iPhone application development. He has a fun and frolic personality and he love to see sights and explore new places.