Hotel business, as any other business out there, has its own peculiarities, and you need to take them into consideration when planning the development of a site and its optimization. In this article, I’d like to give you a few hints about best practices in this niche.
The first thing you need to do is to google your competitors and visit their sites. By doing this you’ll be able to see what’s going on in your niche, which minimal standards your site should meet in order not to lag behind your competitors. Also, you’ll be able to find out if there’s anything other sites lack that you can implement on your site.
Another recommendation is to see your site not just like some useful resource, but as a business card for your business. What this means is that your site should immediately tell a visitor about your business and how you can be useful to a visitor. In the end, the first impression is crucial, and we all know that. If you have luxurious hotel, you site should reflect this with its design. If it’s closer to a hotel for young people, make sure that your site is bright, attractive for young people and, which is most important, I think, it’s affordable. You need to make sure that your visitors immediately understand that.
Next recommendation intertwines with the previous one to some extent. You need to realize your content in such a way that it provides the answers to all possible user’s questions (like the price for a room, atmosphere in the hotel, reception peculiarities, etc.) should be available within a couple of clicks from the main page and be easy to navigate to.
And final recommendation concerns technical aspects of sites. If you take a look at the sites that are dedicated to some smaller vacation area, you’ll notice that all of them are fast to load as they are not huge ones. That’s really critical point – your site should load fast, No one today will wait for a minute to see you site slowly download. So when developing your site with a dedicated team make it clear that this aspect is important.