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An Overview On Cereal Foods Segment In India

by Piyush Agarwal (writer), , April 29, 2015

Credit: anonymous
Health Cereal Foods

Introducing healthy fortified choice that best suits varied requirements of unique people, breakfast cereal foods have made it to the top notch space by making nutritional plank as a growth strategy.

With the world turning out to be a hub of health conscious people in every nook and corner, the cereal foods segment in India also has made it big over the past few years.

Cereal foods in India always had their best share in the breakfast platter. Though Indians are highly inclined towards eating their favorite hot, cooked and tasty breakfast recipes, due to lifestyle changes increasingly coming in and with greater time-constraints, greater need for convenience and east breakfast ways, people are not hesitating to give into cereal foods which are actually time savers and also are healthy.

Breakfast cereal foods in India, is a major food segment today that foresees a completely greater amount of growth in the next few years.
By introducing healthy fortified choice that best suits varied requirements of unique people, breakfast cereal foods have made it to the top notch space by making nutritional plank as a growth strategy.

With growing need to grab some healthy and easy to make food, the breakfast cereals sector in India could stand in par with other sectors, easily countering biggest challenges.

Health is wealth is the concept of all today and the manufacturers of breakfast cereal foods are cashing from this proverb. People craving for rich-fiber and low calorie diet foods and the very manufacturers making foods matching the requirements of people is the whole strategy behind the success of cereal foods segment in India.

With categories spreading to varied cereals apart from oats, the market also has increased creating more scope for new type of foods that come in combination of various healthy ingredients.

Now, the cereal foods market has gone way beyond the idea of branded foods. The regional players of the private label manufacturers are also able to fill their pockets with big money, for quality, price and quantity is what that matters to the consumers.

Increasing urbanization, fitness and health consciousness and incidences of health problems due to bad eating habits has also boosted the scope for more and more cereal foods and the players today in India are just too many.

Even with a lot of manufacturers pitching to make profits in the segment, it is still a happening segment for both makers and consumers, for health benefits of cereal foods are the major driving forces behind people buying these cereal foods.

The cereal foods in India have grabbed the attention of both the natives and also that of those living abroad, for the quality, taste and most importantly the price of these products is totally impressive.



About the Writer

Piyush Agarwal is a writer for BrooWaha. For more information, visit the writer's website.
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3 comments on An Overview On Cereal Foods Segment In India

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By riginal on April 30, 2015 at 01:26 pm

pleasant post promoting the attributes of wholesome cereal. The thing that puts me off my cereal here in Australia (Weet-bix) is the starvation in India and most other countries. Film evidenced in documentrys. Could i put this idea forward which i believe would give such a cereal producer the edge in sales? How about a percentage of profit paid to feed some of these people? Or indeed some of the produce distributed? If that company is already doing so my apologies. The milk of human kindness with wholesome 'supplied' cereal. A recent photo of an Indian skyline near obliterated by rubbish. Children fossicking in amongst the rubbish. Puts one off one's cereal no end. Doesn't seem to be any end to it.

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By riginal on April 30, 2015 at 01:29 pm

maybe the above suggestion? Giving them a replica handbag? Duh.

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By stalin on May 12, 2015 at 11:46 pm

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