In the initial stages of the SEO industry, keywords research was a really tough jobfor Webmasters, But after the entrance of Search Engine Optimization into the next level of technology, new and advanced tools made this task easy for webmasters. Now there are a number of tools(free and paid) being used for keywords research. This revolution made easy for us to find keywords according to our need. But still there is a very thin line between good and bad keywords Research. The following tips are SEO Optimization ideas, that will be enabled you to select good keywords for your website and will help you in how to use them in your content.
1-Use More than one Keywords research Tool:
Every Keywords Research Tool has a different insights for each keyword, and this is not good to accept data given by one tool. As well as, you can’t find the variety of keywords with a single tool. So using more than one keywords tool will always help you to collect best variety of keywords. I prefer to use Google Keywords planner with Ubersuggest. Because Google Keywords Planner is the best tool to get the Data for a keyword and another can give you a wide range of keywords based on your region, product etc.
2-Keep a Mixed ratio of Long, Medium and Short tail Keywords:
The most powerful trick to get ranked fast in Google is to use a mixed ratio of Long, Medium and Short Tail Keywords. The more natural you practice your SEO, the more you will be safe from google’s algorithm updates. So keeping a mixed ratio of long, medium and short tail keywords seems more natural than using the same keywords every time.
3-Use Keywords in your Dynamic Content (best practice):
Most of content writer and blogger focus on including keywords in the content and they think, doing this can index their content fast, but somehow it’s wrong. Google always encourages webmaster to create user friendly content. And when it comes to keywords, using too many keywords in content can make it unnatural. So use your keywords in your content, but bear in mind, it should look natural.
4-Don’t Use Keywords Rich Anchor for link Building:
As I already mentioned above to make your SEO practice more natural and ethical. In that sense, using keywords rich anchor for your link building can be harmful for your SEO rankings. I prefer to make this natural too, and use natural anchor text for your link building. You can make a ratio like this:
Keywords Anchor text: 20%
Brand Name Anchor Text:40%
Natural Anchor (Like: Click Here, Website, Visit Website etc.): 40%
Keywords are the most important component of a Search Engine Optimization Strategys and selecting right keywords for your website can make easy for you to beat your competitor easily.