MUSIC ICONS OFFER MUSIC MAKERS INNOVATIVE SCHOLARSHIPS
By BJ Rouse
December 18, 2014
Los Angeles, California
It wasn’t just about the remarkable holiday party with food, drinks and of course the red carpet at Capitol Records that brought music icons, Kenny G, Humberto Gatica, Walter Afanasieff, Kenny “Babyface” Edmonds and Frank Gambale together on last evening. ISINA used the gathering as a festive platform to introduce their plan to give talented artists what most artist dream of – to be discovered.
ISINA (Individual Style Institute of North America) president Walter Afanasieff spoke with sincerity as he prepared to embark on a worldwide search for talented music makers and offering them a chance to make their way in the highly competitive music business through their innovative 2015 Scholarship Program.
Afanasieff explained that the scholarship consists of a fully funded six-week program where the team of renowned musicians mentors up to 120 artists in their strongest area of expertise. He states that the program is not limited to singers; they also welcome instrumentalist, sound engineers and DJ’s.
ISINA linked up with Grammy Award winner Kenny G, who took time away from his latest project that pays tribute to legendary jazz musician Stan Getz. Though the Kenny G style that we’ve grown to love is considered “contemporary jazz,” the anticipation of hearing Kenny G in a more traditional setting is what keeps the music industry buzzing. In the meantime, Kenny G will take on the role as mentor in the Instrumental Department.
Alongside Afanasieff, who will mentor in the Producing and Composing Department and Kenny G, ISINA enlisted Humberto Garcia to mentor in the Engineering and Production Department, Frank Gambale in the Guitar Department, Kenny “Babyface” Edmonds in the Vocal Department and DJ Paul Oakenfold in the DJ/Electronic Dance Music Department.
ISINA has undeniably tapped into a formula of success as evidenced in the scholarship launch performances of their first two scholarship recipients, singer Luara Melody, and an incredible violinist that was so dynamic she gave me chills as I listened to her play, Lucine Fyelon.
To top the evening off, the audience of stars in their own rights such as, Chef Sean, Asia Monet, Genevieve Goings and Tess Broussard, were able to enjoy the serenade of Walter Afanasieff (on piano) and Kenny G (on soprano sax, of course) performing their version of “Deck the Halls” and Frank Gambale picking up his guitar and sending us home with a sweet taste of his Australian jazz fusion.
For more information on the ISINA scholarship program, visit their website at www.ISINA.com.