You like to think you’ve done pretty well for yourself. After a highly fruitful four years at business school, you moved back to your hometown to turn your dream of owning a small business into a reality. Determined to succeed, you found the perfect office space and hired a top-tier staff. Although you’ve managed to stay afloat for the last few years, you can’t help but feel that business has been a bit slow. Sure, the vast majority of satisfied clients have left you glowing reviews on various websites, but word hasn’t spread as quickly as you had hoped. If business doesn’t pick up soon, you may have to seriously consider reducing your staff or cutting back your hours of operation. Luckily, spreading the word about your small business is much easier than you think. When looking for practical ways to promote your business and attract new clients, consider the following options.
Targeted Online Advertising
Business owners interested in reaching millions with their display ads are urged to enlist the aid of a targeted online advertising company. These companies assign clients designated account representatives who work with them to determine the best sites to advertise their businesses on. Furthermore, these companies specialize in getting clients’ businesses noticed on popular search engines like Bing and Google.
Local TV and Radio Advertising
If your primary aim is to attract more local clients, you can’t go wrong with local television and radio ads. If you don’t have any creative types around the office, consider delegating the ad-production process to a highly-rated marketing firm. In addition to producing snappy ads for your business, a good marketing firm will be able to offer advice on the best timeslots to purchase ad time and the best TV and radio stations on which to purchase it. Most marketing firms will allow you to maintain creative input through every step of the production process in order to ensure that you’re 100 percent pleased with the final product.
There’s no question that the print industry has taken a huge hit in recent years. With the advent of online newspapers and e-books, many people have come to view reading as a fully digital experience. However, in many small towns, the newspaper industry continues to thrive, thanks in large part to small town papers adopting a hyper-local focus in terms of the stories they run. For this reason, buying ad space in the local paper is the perfect way for small business owners to attract new clients within the community. Make sure that any newspaper ads you run are eye-catching and feature a simple, concise rundown of the services your business performs. If none of your employees are up to the task of creating such an ad, this may be another job to farm out to an experienced marketing firm.
In this economy, it can be tremendously difficult for small businesses to keep their heads above the water. In addition to growing competition in virtually every field, many clients simply have less money to spend. So if you’re serious about bringing in new business, don’t hesitate to contact an online advertising company, purchase TV and radio ad time and buy ad space in your local paper.